Marketing Manager- Lead Gen
Would you like to collaborate with teams to create engaging content?
Can you use a data-driven approach to uncover information and opportunities?
Join us in shaping a more just world.
About Us
LexisNexis, a part of RELX, is a leading global provider of legal, regulatory, and business information. We help customers increase productivity and improve decision-making and outcomes.
Our 10,500 experts and innovative tools help us shape a better world for our customers and communities.
About the Role
You will develop and execute business to business marketing plans to prospect for leads and drive brand awareness. You will spur engagement for new client acquisition and existing client retention and upsell goals.
You will collaborate with cross-functional teams to provide analysis, and research to support our growth strategy.
Responsibilities
- Designing, developing and executing marketing plans to support our CounselLink business and our product offerings to generate MQL’s
- Partnering with internal and external cross-functional teams to identify and implement content marketing strategies
- Planning, executing and measuring A / B experiments and conversion tests to measure success
- Measuring and reporting on the performance of marketing campaigns against goals, Return-On-Investment and KPIs
Requirements
- Have strong project management skills
- Have good, demonstrable experience in marketing, advertising or communications
- Be creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Show proven working experience in B2B marketing (technology / SAAS preferred)
- Enjoy taking ownership for projects and initiatives and also thrive when collaborating with teams to achieve goals
- Have good analytical skills and able to use data-driven thinking to optimize marketing performance
- Show experience with A / B testing or multivariate experiments
Work in a way that works for you
We promote a healthy work / life balance across the organization, with various flexible and remote working options available to employees.
Working with Us
LexisNexis Legal & Professional is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Together, we are building a diverse and inclusive workplace.
Working for you
We believe in a healthy work / life balance. We know that your well-being and happiness are key to a long and successful career.
These are some of the benefits we are delighted to offer :
- Comprehensive, multi-carrier health plan benefits
- Disability insurance
- Dependent care and commuter spending accounts
- Life and accident insurance
- Retirement benefits (salary investment plan / employer stock purchase plan)
- Modern family benefits, including adoption and surrogacy
About our Team
LexisNexis is a data and analytics company with 10,500 colleagues serving customers in more than 150 countries. We’re one of the largest information and analytics companies on the planet.
We design solutions that help our customers increase productivity, improve decision-making and outcomes, and be more successful.
Salary range
$75,000- 85,000 plus annual bonus
LexisNexis, a division of RELX Group, is an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form : .
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