icebreaker: Digital Designer, Marketing
Join the icebreaker Family
icebreaker is more than just a company.
To us, it’s about the culture we create and the change-makers we work with that bring the essence of our business to life.
We're passionate about connecting people to natural alternatives. Driven by the belief that nature has the answers, we lead a movement towards a more natural way of living by taking unnecessary plastic out of performance apparel.
icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business.
Inspired by our purpose we are incredibly proud that 96% of our fibers are natural or plant-based. The constant pursuit of better is what drives our progress.
We're not perfect, but we're looking for solutions that make a positive difference. Come join our movement.
North American Marketing Coordinator
Reporting to the North American Marketing lead the Digital Production Designer is responsible for creating visually appealing and engaging designs for email, web and MMS.
They will work closely with the marketing and ecommerce teams to ensure designs align with both the brand's objectives and channel requirements.
To be successful you will execute impeccable attention to detail. You will also have a passion for design, continuous learning mindset and eagerness to stay up-to-date with the latest design trends and technologies.
How You Will Make a Difference
Create visually appealing and engaging content for email, web and MMS.
Create multiple creative iterations of emails to service our multiple consumer segments.
Support stakeholders to develop email A / B creative tests and implement key learnings in future executions.
Design responsive content for web to ensure content is consumer-centric and optimized for performance.
Collaborate with cross-functional teams, including global marketing, ecommerce to ensure content meets brand objectives, accurately reflects our product and meets the channel requirements.
Conducting creative research and audits to inform design decisions and stay on top of industry trends.
Own the creative workflow from receiving a brief through to handoff for all digital assets.
Ensure brand guidelines are being upheld across our email, web and SMS channels.
Ask questions, research, and discuss with key stakeholders to get a clear understanding of what is expected based on the brief.
Work closely with the email and web channel leads.
Brainstorming ideas and concepts that align with the objectives. Consider the look & feel, imagery, copy and other elements that will help convey the message effectively.
Create content that solves the brief while keeping in mind strong digital design principles.
Share creative for feedback and make necessary changes.
Deliver the final design files in the appropriate format.
Stay up to date with the latest design trends and tools.
Developing a high-volume of unique assets and subsequent iterations to service our email and web channels.
Executing and designing with a high degree of attention to detail and a commitment to quality.
Owning the creative workflow from receiving the brief through to the asset handoff for digital assets.
Working well under pressure and meeting deadlines.
Being adaptable and open to creative feedback.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Demonstrating a continuously learning mindset by staying up-to-date with the latest design trends and technologies
Free To Be,
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity.
We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience : 2+ years
Educational Position Requirements :
A formal education and subsequent undergraduate / graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
Minimum 3 years’ experience in design.
Experience designing for digital as demonstrated by a strong portfolio that showcases previous email and website design work.
Proficiency in Adobe Creative Suite, Sketch, and other relevant design software.
Time management and prioritization skills with the ability to meet deadlines.
Creative management from briefing through to creative reviews and handoff of assets.
Strong stakeholder management and relationship building skills.
Experience with apparel brands or in the outdoor industry preferred but not a must.
Product storytelling.
Digital best-in-class practices.
A / B testing methodologies.
Creative management.
How to develop creative that is both consumer-centric and delivers commercial results.
How to work with a solutions-based mindset.
Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.
When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands.
At the heart of our journey lies our company-wide purpose : We power movements of sustainable and active lifestyles for the betterment of people and our planet.
This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands.
Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Pay Range :
$54,432.00 USD - $81,648.00 USD annually
Incentive Potential :
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, orcommissionpotential.
Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation :
You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF?
Detailed information on your benefits will be provided during the hiring process.
R-20230627-0058
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