Digital Marketing/Communications Manager
Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more.
Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
Join us on our journey for a better tomorrow.
As the Digital Marketing / Communications Manager , you will be responsible for the digital marketing and communications activities in North America, working with Vacuum Technique Global Marketing on best practice marketing practices and locally implementing integrated marketing and communications activities for all our Business Lines : Industrial, Scientific, and Service.
This is a leadership position, reporting to the President & General Manager of Edwards GV North America.
You will have many responsibilities, including :
- Develop and plan marketing and branding objectives for Edwards in North America
- Utilize the best in class marketing tools (i.e. Hubspot)
- Enhance all external perceptions of Edwards to support growth of market share
- Develop and lead marketing team that will create and execute new concepts, channels, and partners to position Edwards as an innovator and vacuum market leader
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
- Advance the available technologies to all department managers to optimize team performance and improve the customer experience
- Work with the Equipment, Service and NPI teams to help expand product solutions and offerings
- Work with the senior management team to prepare marketing strategies
- Support Business Line Manager’s in the analysis market trends and recommend changes to marketing and business development strategies based on analysis and feedback
- Oversee creation and delivery of press releases, advertisements, and other marketing materials. Design print ads and publications.
- Prepare and adhere to budgets
- Develop content for testing in US and exploitation by other customers centers for website and investigate website improvements to enhance the user experience
- Generate and distribute email campaigns, including development of lists from various sources, and create post-campaign reporting and analytics.
Implement campaigns to drive website visitor traffic for top keywords
- Manage the company’s sponsorship, tradeshow, and event activities
- Improve organic search traffic to website through best practice. Engage customers on social media.
- Gather and analyze customer input and collaborate with customers to create application-based articles on vacuum processes implement and manage Net Promoter Score survey
- Develop, plan, and implement a customer experience enhancement project and become the champion for the customer experience
- Lead all areas of content generation and production across all media platforms
- Continue driving our CRM and direct marketing initiatives
- Reorganize and expand the internal and external communication and messaging.
- Engage with other organizations within the vacuum community
- C4C (Cloud for Customer) database management, including development, training, segmentation, and lead assignment.
- Support the General Manager with internal staff initiatives such as team building, conferencing and events, as well as various marketing campaigns to support a healthy working environment and team culture.
- Manage all online and offline purchasing of branded clothing apparel, giveaways and gifting.
- Responsible for internal branding and ensuring alignment with global corporate identity guidelines.
- Become the point of contact for media, PR and external suppliers.
- Conceptual and operational monitoring of exhibitions or customer days.
- Collaborate with Human Resources on Employer Branding initiatives (both internal & external)
To be succesful, we are looking for someone with :
Experience requirements
You must be working within a digital communications role for at least 4 years. You have a passion for business-to-business communication and user experience.
You also have experience working with value propositions towards customers. You can create sustainable relationships across multiple business lines while demonstrating creative and innovative marketing abilities through digital content creation.
You have the desire and ability to develop communication plans and take communication to the next level.
The successful candidate needs :
- Hands-on experience with inbound marketing systems, and familiarity with marketing automation practices.
- Excellent project management skills and working on multiple parallel projects.
- Expert knowledge in the latest in digital and social media channels and how to best leverage for marketing programs, as part of an overall social business strategy.
- Experience working in a collaborative B2B environment with Marketing, Product dept. and PR / Media
- Solid expertise with google analytics, MS office, Website development / metrics and professional in PowerPoint.
- It is necessary that you have worked with both online and offline communications channels; international experience is preferred but not required.
- Further, you must be proactive and analyze the progress of MarComms activities, reporting back to the business regularly and making adjustments to campaigns, etc, as needed.
- Authorization to work in the US
Education level
B.S. degree or equivalent in Marketing or Communications
Relevant Previous experience
At least 3 years in marketing / communications management, supporting technical or industrial products / services
Knowledge areas / Skills
- Digital marketing and / or e-commerce sales experience is essential.
- Experience developing designs into custom landing pages, HTML based e-mails, and other front-end solutions
- Hubspot experience strongly preferred.
- Tag-support experience for Google Analytics using Google Tag Manager
- Experience with Search Engine Optimization and Site Optimization strategies and solutions
- Demonstrated ability to work and communicate effectively with all levels of an organization
- Ability to negotiate acceptable solutions to complex problems across multiple business and / or technical areas and vendors
- Proven ability to successfully manage a team
- Ability to select vendors, evaluate and manage them
Other requirements
- Enjoys an agile development environment
- Flexible mindset to test new concepts and able to change direction as the business and technology evolves and changes
- Eager to take on new challenges and learn new technologies and development methods
- Excellent problem-solving skills and written and verbal communication skills
In return, you will receive :
- Excellent working conditions and benefits
- Part of the Atlas Copco Group with a wide-reaching internal job market
- Work in a global diverse and dynamic environment
- You can grow with us : we always look for internal candidates before checking the market and have training and development programs
- We have a friendly, family-like atmosphere and that is not just a claim on the wall, it’s a true fact
- You can be creative and promote your own ideas
- Every day brings new challenges and new things to learn
Edwards Company considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws.
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