Product Marketing Strategist
Responsibilities
Develop deep expertise in your product line, leveraging a variety of data sources to understand market trends, competitor strategies, customer requirements, and buying behavior to identify market opportunities and customer demand.
Provide input and recommendations into the product roadmap, strategy, and pricing based on sales, market and customer research findings, industry analyst interactions, and competitive findings.
Develop and activate positioning, buyer personas, value propositions, and messaging that differentiate Zayo in the marketplace and resonate with target audiences.
Collaborate with other marketing functions such as revenue marketing, corporate marketing, and channel marketing to ensure Zayo’s products, solutions, and services are accurately reflected in programs, campaigns, digital marketing, events, etc.
Partner with sales enablement to support educating the sales about the value of Zayo’s products, solutions, and services.
Oversee the production of product-related content including (but not limited to) white papers, presentations, blogs, case studies, solution briefs, web content, data sheets, battlecards, and sales playbooks.
Build and execute product launch strategies, in partnership with Product Management and broader Marketing teams.
Develop materials for analyst engagements.
Act as a subject matter expert at key industry events.
Qualifications
Analytical approach that can rapidly assess a business problem, structure and evaluate.
Strong research abilities including customer segmentation and competitive intelligence.
Strong writing skills, with experience publishing product-centric content like blogs, e-books, whitepapers, etc
Ability to quickly deliver executive-level presentations which enable us to uplevel and act on data and insights real-time.
Demonstrated experience in product and technology marketing, including the ability to take technical concepts and communicate them to both business and technical audiences
Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects.
Ability to handle multiple time-sensitive projects and thrive in a fast-paced, transformation-oriented environment.
Strong persuasion skills and ability to gain consensus through influence.
Ability to work in a matrixed organization with a virtual team.
Bachelor’s degree in business or marketing; or relevant experience
Education & Experience :
5+ years of product marketing experience with exposure in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Experience in telecommunications or related technology industry.
Experience with technologies like Fiber & Transport, Packet, SD-WAN, Edge Computing, Voice & Collaboration.
Base pay range : $75,500 - $110,660, commensurate with experience.
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time
Benefits, Rewards & Wellness
Excellent Health, Dental & Vision Insurance
Retirement 401(k) Savings Plan
Fitness membership discounts
Generous paid time off policy including paid parental leave
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