B2B Marketing Coordinator
Entreprise : Cox Enterprises
Cox Enterprises
Groupe de familles d’emplois :
Marketing
Profil du poste :
Marketing Specialist II
Niveau de gestion :
Individual Contributor
Voyage : Yes, 5% of the time
Yes, 5% of the time
Quart de travail :
Jour (États-Unis d'Amérique)
Description du poste :
P osition Summary -3-5 sentences
We are looking for a detail-oriented and proactive B2B Marketing Coordinator to join our dynamic marketing team. As a Marketing Coordinator, you will play a crucial role in supporting the execution of B2B marketing campaigns for events and advertising initiatives, as well as assisting with sales enablement activities.
Your strong organizational skills and ability to manage multiple projects simultaneously will be key in ensuring the successful implementation of our marketing strategies.
B2B Marketing Campaign Execution (25%) :
- Assist in the execution of digital marketing campaigns, including social media, email marketing, and online advertising.
- Collaborate with the marketing team to implement campaign tactics, content creation, scheduling, and distribution.
- Support the tracking and analysis of campaign performance, providing insights for optimization.
- Coordinate with internal stakeholders to ensure seamless campaign execution.
Sales Enablement Support (25%) :
- Assist in the creation and maintenance of sales enablement materials, such as presentation decks, sales scripts, and email templates.
- Collaborate with the sales team to understand their needs and provide necessary support.
- Develop and update sales collateral to reflect the latest product features and benefits relevant to customers.
- Conduct market and competitor research to contribute to B2B sales enablement strategies.
Event Coordination & Support (25%) :
- Collaborate with the events & marketing team to execute promotional strategies and attendee materials for B2B events.
- Coordination of sales & marketing events calendar.
- Support the tracking of event marketing performance metrics and provide insights for continuous improvement.
- Coordinate external event presence such as speaker submissions and booth set up where sales team will have a presence.
Creative and Advertising Support Request Management (10%) :
- Manage requests to the creative team for marketing collateral, ensuring timely delivery and quality execution.
- Coordinate with internal support teams to submit and track advertising materials for B2B campaigns on AJC.com and other O&O channels.
Administrative and Reporting Tasks (10%) :
- Maintain marketing databases and ensure accurate data entry.
- Assist in the creation of regular marketing reports, including campaign performance, lead generation, and sales metrics.
- Support the marketing team with general administrative tasks.
Analytics and Insights (5%) :
- Analyze marketing data and provide actionable insights to optimize campaigns and drive better results.
- Stay up-to-date with industry trends and best practices in B2B marketing.
- Contribute to the development of marketing strategies based on data-driven insights.
The responsibilities above are intended to describe the general nature and level of work performed by employees assigned to this job.
This is not intended to be an exhaustive list of all responsibilities, duties and skills required for this position.
Position Requirements
Education
Bachelor’s Degree in Marketing, Business Administration or related field preferred
Yrs & Type of Experience
- 2 or more years of marketing experience in a corporate or agency setting or similar experience
- Proven experience as a Marketing Coordinator or similar role, with a focus on B2B campaign execution.
- Proficiency in digital marketing tools such as Mailchimp, HubSpot, or Constant Contact for email marketing campaigns.
- Familiarity with CRM platforms such as Salesforce for managing customer data and lead generation.
Additional Requirements
- Knowledge of marketing principles and campaign execution in the B2B context.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong problem-solving skills and ability to prioritize tasks effectively.
- Excellent written and verbal communication skills.
- Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Familiarity with design tools such as Adobe Creative Suite or Canva for creating marketing collateral.
- Results-driven and highly accountable.
- Self-directed, motivated and exceptional multi-tasking abilities.
À propos de nous :
As our primary divisions Cox Automotive and Cox Communications drive new waves of innovation, Cox Enterprises is entering spaces like cleantech, healthcare, esports and more.
We're a family business guided by a legacy of bold innovation that’s driven by those who want to make their mark. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation / wellness days, and / or PTO).
For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer All qualified applicants / employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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