Marketing Manager
Description
LEGENDS
Founded in 2008, Legends’ operating divisions worldwide include Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision.
Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions;
entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment.
For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.
CITIZENS MARKET ATLANTA FOOD HALL
The first 25,000 square-foot Food Hall located at one of the most coveted locations in Buckhead, at Phipps Plaza features 8-chef driven concepts Umami Burger, Sam’s Crispy Chicken, El Pollo Verde, Ella Mia, Krispy Rice, Soom Soom, Cicci de Carne and Sa’Moto operated in partnership with Simon Properties.
This foodie destination will also host private events and catering, as well as robust monthly guest focused event programming.
THE ROLE
The Marketing Manager will be responsible for developing and executing best-in-class, fully integrated marketing strategy and programs to drive brand awareness and guest traffic.
As a successful Marketing Manager, you will own creative content capture and strategic execution of social media, collateral and grassroots marketing to establish Citizens Market Food Hall as the premier foodie destination in Atlanta.
The individual will serve as the day-to-day contact for marketing needs for the Citizens Market Atlanta team in all areas of business development, client service, and strategic vision execution.
They must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. This role will collaborate closely with Legends and Simon Properties cross-channel partners including Hospitality, Creative, and Communications.
ESSENTIAL FUNCTIONS
- Support client initiatives to develop strategic marketing campaigns, including local paid media, owned media channels and earned media opportunities.
- Manage creation and execution of digital content strategy and calendar across Instagram and Facebook.
- Develop email campaigns and analyze results to optimize messaging and engagement rates.
- Partner with third party PR agency to develop and manage media press materials and community outreach plan that engages local influencers, organizations and residents to drive awareness and guest traffic.
- Collaborate with corporate creative services team to develop effective and on-brand collateral.
- Partner with third party PR agency to develop and execute media press materials and collaborate on opportunities with community influencers and organizations.
- Collect quantitative and qualitative data from marketing and communications campaigns, social accounts and email to produce weekly and monthly reports as outlined.
- Collaborate and support planning for guest-facing events, including strategic support to promote and spread awareness.
- Other duties, projects, and responsibilities as defined by the business environment.
QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels.
Bachelor's Degree required.
- 5-7 years of experience in marketing and digital strategy, preferably at an agency or in the restaurant, entertainment, or hospitality industry.
- Must be able to manage multiple projects and internal stakeholders at the same time.
- Eager, self-starter who has a strong ability to proactively take lead on a project.
- Detail-oriented individual, who takes pride in delivering an accurate product.
- Excellent verbal and written communication skills.
- Proven experience in the oversight of brand marketing initiatives, campaigns, and programs to reinforce brand objectives.
COMPENSATION
Competitive salary , commensurate with experience, and a generous benefits package that includes : medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location : On Site
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls.
The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
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