Manager - Brand Marketing
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.
As a Manager - Brand Marketing you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role.
Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.
This position can be done remotely in the following cities : Atlanta, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York.
Please note one week travel to Modesto, CA along with additional days travel in market a month are requirements under these remote working accommodations.
What You Will Do
This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
- Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
- Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives;
seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.
- Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
- Acts as the Outcome Owner through the agile marketing process.
- Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.
- Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
- Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and / or brand positioning.
- Participates in the execution of strategies in support of the OGSM’s.
- Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.
- Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.
- Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
- Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
- Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.
- Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.
- Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
- Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
What You Will Need
- Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
- OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
- OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility;
OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
- Experience effectively presenting information to top management, public groups and boards of directors.
- Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
- Required to spend 25% of time traveling in-market in order to conduct job duties.
What Will Set You Apart
- Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
- CPG or Alcohol beverage brand marketing experience.
- Multiple Gallo marketing rotations.
- Prior supervisory / managerial experience.
- Brand Marketing experience.
- Luxury marketing experience.
- On Premise Spirits experience.
- Ambassador Management experience.
- Experiential marketing campaign development and execution experience.
- Tasting room management experience (wine or spirits).
- Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
- Experience training and developing junior level brand marketers in executing brand and organizational objectives.
- Experience managing business operations and leveraging basic finance and accounting principles.
- Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
- Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
- Experience writing speeches and articles for publication that conform to prescribed style and format.
- Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
- Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
- Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.
To view a full job description, please click here .
Compensation
- Hiring Salary Range : $121,300 - $181,900 / Year.
- Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
Perks & Benefits
- This position includes a competitive benefits package.
- Please click here to view our full list of benefits or click here to watch our video.
This position will not provide sponsorship now or in the future for this opportunity.
Job Requisition : 102578
LI-AJ1
BRA001
Recruiter : Adam Johnson
Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.
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