Social Media Coordinator
Basic Qualifications
- Five years’ work experience, or the equivalent
- Ability to work evenings and weekends for in-person events and occasional crisis communications
Additional Qualifications and Skills
- Bachelor’s degree
- Excellent written and verbal communication skills
- Experience overseeing a variety of social media channels for highly visible companies and / or non-profit organizations
- Superior judgment, sensitivity and responsiveness to diverse audience feedback on a variety of subject matters
- Ability to provide initiative, independent judgment, confidentiality and creativity in the resolution of complex and sensitive communications challenges
- Comfortable presenting concepts and collaborating with internal teams to achieve business goals
- Meticulous proofreading skills
- Data-driven orientation with ability to synthesize and analyze social media metrics to set direction and make recommendations
- Strong organizational skills with ability to prioritize multiple tasks in a fast-paced environment self-directed orientation with strong initiative highly collaborative nature with a can-do attitude and Strong desire to contribute to a supportive, creative, arts-loving team
- Familiarity with the Adobe Creative Suite and video editing software ability to do light editing of existing content is strongly preferred
- Working knowledge of WordFly or a similar email deployment platform are a plus
- Commitment to leading with Anti-Racism, Equity, Diversity and Inclusion principles.
- Demonstrable experience advocating for equity, diversity inclusion, and anti-racism in their practice
Position Description
Duties and Responsibilities
Coordinate, and has direct responsibility for managing and building A.R.T.’s social media accounts; collaborate with team and lead strategy development, communications planning, and content creation (video / photos / graphics), on A.
R.T.’s Facebook, Instagram, Twitter, and YouTube channels (currently over 100K followers) with the goal of maximizing reach and engagement and driving sales
Conduct regular analysis of social media strategies and campaigns both organic and paid as well as researching new tools, technologies, and channels and stay on top of fast-evolving trends;
make regular recommendations to senior staff
- Responsible for social listening, reporting and audience response plans. Use measurement and social listening tools to generate insights and report on trends, making regular recommendations to marketing team
- Monitor and respond to patron feedback and questions on all channels, including Facebook, Instagram, YouTube, Twitter, Yelp, LinkedIn, and TripAdvisor
- Develop influencer strategy by identifying and cultivating key online influencers to gain wider reach and engagement
- Create and oversee influencer and blogger activation events (dress rehearsals, opening / press nights, and interviews) in partnership with Director of Public Relations
- Collaborate with internal and external partners, including advising cross-departmental teams and partnering with actors other organizations, and community leaders to amplify reach and attract new audiences
- Collaborate with Senior Graphic Designer, Public Relations Director, and Web and Digital Communications Manager on setting multi-channel announcement and asset release strategy;
create and present social media plans to collaborators including external producers as part of A.R.T.’s communication strategy, when needed
- Serve as a key member of the Digital Content team to inform and execute on digital advertising strategy, partnering with the ART’s digital advertising agency to maximize engagement and revenue
- Serve as key member of crisis communications team and collaborate closely with senior leadership team
- The Social Media Coordinator will participate in evening and weekend events, such as opening nights, press nights, receptions, and other special events.
They will also occasionally represent the ART at community and industry events.
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