Social Media Specialist
Description
Join our team at the Executive Office of Veterans' Services (EOVS) and make a meaningful impact on the lives of veterans and their families! As the primary support and advocate for Commonwealth of Massachusetts veterans, EOVS is dedicated to providing top-quality services and advocating for those who have bravely served our country.
We are seeking a passionate and creative Social Media Specialist to take our online presence to new heights. In this role, you will have the exciting opportunity to oversee and manage EOVS's social media accounts, crafting compelling content and implementing effective marketing strategies.
Your work will play a crucial role in promoting our department and communicating our mission to a diverse audience.
Collaborating with a team of talented professionals, you will analyze the impact of our social media efforts and provide valuable insights to agency leadership.
Your responsibilities will include developing and executing engaging social media strategies, working closely with the Deputy Communications Director / Press Secretary (DCD / PS).
You will lead exciting marketing campaigns, monitor their effectiveness, and ensure accessibility through language programs.
Additionally, you will analyze digital marketing plans and implement best practices for effective communication. To excel in this role, you should possess strong communication skills and a collaborative spirit.
Your creativity and ability to think outside the box will be essential in crafting engaging content that resonates with our target audience.
By joining our team, you will have the opportunity to make a difference and create a positive impact on the lives of veterans and their families.
If you are passionate about social media, and marketing we want to hear from you! Come join us at EOVS and be part of a dedicated team that is committed to honoring and serving those who have served us.
Apply now and help us communicate our mission in an innovative and impactful way!
Qualifications
DETAILED STATEMENT OF DUTIES AND RESPONSIBILITIES :
Digital Communications
a. Develop and execute social media strategies with the Deputy Communications Director / Press Secretary, Digital Specialist (DCD / PS), Chief of Staff and other team members specifically for the Executive Office of Veterans' Services (EOVS).
b. Collaborate with the DCD / PS on all social media campaigns targeting veterans and their families.
c. Stay updated with emerging opportunities in the digital marketing world particularly relevant to veteran affairs and services.
d. Use social media marketing tools to maintain and enhance the brand of the EOVS.
e. Develop and implement weekly, monthly, and quarterly content calendars and social media marketing campaigns aimed at veterans and their families.
f. Interact with stakeholders including veterans, their families, and relevant organizations through our social media accounts.
Marketing and Promotion
a. Undertake marketing campaigns from conception to implementation.
b. Monitor and evaluate online media campaigns to ensure their freshness and effectiveness.
c. Collaborate with the DCD / PS, department heads and staff to discuss marketing strategies for the EOVS.
d. Support internal and external events in collaboration with the DCD / PS, Internal Communications Coordinator, Digital Specialist, and other agency partners.
e. Collaborate with the operations and outreach elements of the EOVS and other relevant departments and agencies.
f. Ensure accessibility to all Veterans and their families through language access programs, andby creating content sensitive to their specific needs.
Performance Analysis and Improvement
a. Analyze the company's digital marketing plan and social media strategy to identify strategicweaknesses and recommend improvements.
b. Research social media trends and inform the DCD / PS of changes relevant to marketing activities.
c. Set key performance indicators (KPIs) for social media campaigns and measure their performance against the KPIs.
d. In-depth knowledge of SEO, keyword research, and Google Analytics with an emphasis on reaching and engaging the veteran community.
e. Implement best practices for social media strategies to support communication goals.
Additional Responsibilities :
a. Deliver exceptional customer service when answering public inquiries received through social media.
b. Perform other duties as assigned.
QUALIFICATIONS :
- Proficiency in using social media as a marketing tool.
- Experience using social media platforms like Twitter, Facebook, Instagram, and LinkedIn.
- Experience with content creation and organization of social media outlets and platforms, i.e. : Twitter, Flickr, Instagram, Facebook, YouTube, etc.
- Strong understanding of digital metrics and best practices.
- Experience with search engine optimization, lead generation, social media and search engine marketing.
- Experience with website and social media content creation and management systems.
- Experience with web site development and content management.
- Knowledge of local / regional / national media.
- Proficiency in Adobe, Premiere, and Microsoft Office products.
- Exceptional written, oral, and digital communication skills.
- Ability to follow written and oral instructions and communicate effectively.
- Critical thinking and problem-solving abilities.
- Ability to work with colleagues at all levels to develop marketing goals and evaluate results.
- Ability to establish rapport and maintain harmonious working relationships.
- Ability to multitask and collaborate with various teams and stakeholders.
- Ability to adapt to varying situations and meet changing program requirements.
- Excellent time-management skills and the ability to work in a hybrid environment.
- Experience working with diverse communities, demonstrating cultural sensitivity and respect for differences.
- Ability to understand, explain and apply the laws, rules, regulations, policies, procedures, etc. governing assigned unit activities.
PREFERRED QUALIFICATIONS :
- Experience with Canva and Adobe Creative Cloud, including InDesign, Photoshop, Premiere, and Illustrator.
- At least three years knowledge in communications, public relations, public affairs work.
- A Bachelor’s degree or higher with a major in communications, journalism, public relations, environmental communications or related fields.
First consideration will be given to those applicants that apply within the first 14 days.
MINIMUM ENTRANCE REQUIREMENTS : Applicants must have at least (A) three years of full time, or equivalent part-time, professional, administrative or managerial experience in business administration, business management or public administration the major duties of which involved program management, program administration, program coordination, program planning and / or program analysis, or (B) any equivalent combination of the required experience and the substitutions below.
Substitutions :
I. A Bachelor's degree with a major in business administration, business management or public administration may be substituted for a maximum of two years of the-required experience.*
II. A Graduate degree with a major in business administration, business management or public administration may be substituted for the required experience.*
III. A Bachelor's or higher degree with a major other than in business administration, business management or public administration may be substituted for a maximum of one year of the required experience.*
Education toward such a degree will be prorated on the basis of the proportion of the requirements actually completed.
Comprehensive Benefits
When you embark on a career with the Commonwealth, you are offered an outstanding suite of employee benefits that add to the overall value of your compensation package.
We take pride in providing a work experience that supports you, your loved ones, and your future.
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