Product Manager FTW
Product Manager FTW
Area : adidas Global Brands
Department : BU Originals, Basketball & Partnerships
Direct Reporting Line : Director Product Marketing
Indirect / secondary reporting line :
Subsidiary / Country : United States
Location : Los Angeles
GSMS Grade : M4
Number of Personnel Managed : N / A
Cost Center / Budget and / or
Revenue Responsibility : N / A
Purpose & Overall Relevance for the Organization :
- Bring consumer and sport insights into your concepts
- Execute the category direction
- Work with all creation functions to deliver product concepts
- Create ranges within the category from both an image and commercial point of view
Key Responsibilities :
- Proactively manage range direction
- Propose a clear strategy for the range and how to move it on
- Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
- Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
- Actively analyse business, draw conclusions and propose action steps
- Strong knowledge of product information systems and the interlinking functions clarity on respective timelines
- Good level of product expertise to create industry leading products
- Actively execute spot buying (e.g.buying existing fabrics or already developed / existing styles at supplier)
- Be considered as a range expert by markets and retailers
- Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content
- Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
- Work independently on projects and follow up on project development
Key Relationships :
Maintain a strong relationship and ensure constant dialogue / feedback with business unit and across other BU s cross-functional team ( Design, Fashion Operations ,CtC, Materials, Costing, Planning) markets and relevant key retailers
Knowledge, Skills and Abilities :
- Transport information clear and effectively negotiate skillfully
- Cooperate well and effectively to maintain and develop trustful relationships
- Work independently as well as part of a team
- Plan and prioritize daily working time effectively with the ability to work in a fast paced environment
- Knowledge of respective product category
- Strong analytical skills, be solution driven and result oriented
- Ability to travel
- Actively interested in lifestyle and / or fashion
- Passion for sport
Requisite Education and Experience / Minimum Qualifications :
- College degree, preferably in marketing / business / textile / fashion
- Minimum of 2-3 years Product Marketing experience with APP, FTW or ACC background
- Experience in trade, vertical retail business model or sales is helpful
- Fluent in English
- PC skills (MS Office programs, especially PowerPoint and Excel)
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