Marketing Manager
Marketing Manager
BCforward is currently seeking a Marketing Manager .
Client Location : Minneapolis, MN
Expected Duration : 6+ Months Contract
Shift Hours : 40 hrs
Job Description
The Digital Marketing Strategist will assist in the gathering and managing of project and campaign requirements through deployment using various digital platforms, including Marketo Engage, Adobe Experience Manager and others.
This role will translate marketing strategies into functional requirements in a clear manner for the working team while partnering with the Digital Marketing Manager and campaign lead.
They will also identify scope on a project-by-project basis to define project impact, outcome, and KPIs.
Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
Manages professional employees and / or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and / or products in collaboration with agencies, product, sales and technical teams.
Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges.
Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.
Preferred Skills / Experience - Thorough knowledge of assigned geographical area, competitive market, banking operations, and products and services - Strong organizational, interpersonal and team building skills - Effective verbal, written and presentation skills - Agility in thinking and delivery, along with proven ability to take direction in support of company goals - Strong decision-making and problem-solving skills - Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget - Proficient computer navigation skills using a variety of software packages - MBA or equivalent markers of high achievement are a plus
SKILLS
o Marketing automation experience and / or related mar tech experience
o B2B digital marketing experience and strategic planning skills
o Critical thinking, data analysis and marketing communications project management
3 NICE TO HAVE skills (or experience) that are preferred, but not required :
o Experience working in an Agile / waterfall environment
o Proactive and collaborative individuals who is an active listener
o Paid media campaign strategy / support
EDUCATION
4 year college degree in marketing, communications or liberal arts
About BCforward :
BCforward began as an IT business solutions and staffing firm. Founded in 1998, BCforward has grown with our customers' needs into a full service personnel solutions organization.
Headquartered in Indianapolis, Indiana, BCforward also operates numerous delivery centers across North America and India.
We are currently the largest consulting firm and largest MBE certified firm in Indiana. Our uninterrupted growth has allowed BCforward to deliver uniquely configured IT staffing and project solutions for over years of catering to our customers' specific needs.
BCforward currently maintains a team of over 5000 global resources. With our additional brand, Stafforward, together we have the capabilities to deliver services for a variety of industries in both public and private sectors which allows us to address your most challenging needs.
www.BCforward.com
Interested candidates please send resume in Word format Please reference job code 205980 when responding to this ad.
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