Marketing Manager
Title : Marketo Architect
Location : Fully Remote
Duration : 6+ Months (Likely to Convert)
Compensation : $40-43 / hr W2
Industry : Banking
Work Requirements : US Citizen, GC Holders or Authorized to Work in the US
Job Description :
We are looking for a Junior Marketo Architect to support the design, development, and implementation of Marketo solutions for our marketing initiatives.
The Junior Marketo Architect will collaborate with cross-functional teams to understand business requirements, develop marketing automation strategies, and ensure successful execution of campaigns.
The ideal candidate has a strong foundation in marketing automation, possesses technical expertise in Marketo, and has a passion for optimizing marketing processes.
Responsibilities :
- Collaborate with marketing and sales teams to understand business requirements and develop marketing automation strategies using Marketo.
- Design and implement complex marketing automation campaigns in Marketo, including lead scoring, nurturing programs, email campaigns, and landing pages.
- Configure and manage Marketo instance, ensuring data accuracy, proper tracking, and system integrations.
- Work closely with stakeholders to identify opportunities for process improvements and automation efficiencies.
- Provide guidance and support to marketing teams on best practices for Marketo usage, campaign optimization, and lead management.
- Monitor and analyze campaign performance metrics, generate reports, and provide actionable insights to improve marketing effectiveness.
- Stay up to date with the latest trends and best practices in marketing automation and actively contribute to the growth of the marketing technology stack.
- Collaborate with IT and external vendors as needed to integrate Marketo with other systems and troubleshoot any technical issues.
Skillset / Experience :
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Strong knowledge and hands-on experience with Marketo, including campaign setup, lead scoring, automation rules, email marketing, and reporting.
- Familiarity with marketing automation concepts, practices, and industry trends.
- Proficient in HTML / CSS for email and landing page customization within Marketo.
- Basic understanding of CRM systems, such as Salesforce, and experience with integrating Marketowith CRM platforms.
- Excellent analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Excellent communication skills, both verbal and written, with the ability to effectively collaborate with cross-functional teams.
Preferred Qualifications :
- MarketoCertified Expert or similar certifications in marketing automation.
- Experience with other marketing technologies, such as Google Analytics, social media platforms, or content management systems (CMS).
- Experience working in a B2B marketing environment.
Our benefits package includes :
- Comprehensive medical benefits
- Competitive pay, 401(k)
- Retirement plan
- and much more!
About INSPYR Solutions :
TekPartners and Genuent are becoming INSPYR Solutions. As a leading information technology partner, we connect top IT talent with our clients to provide innovative business solutions through our IT Staffing, Professional Services, and Infrastructure Solutions divisions.
We understand and value the unique needs of highly-skilled information technology professionals in the industry and always strive to stay above the curve.
Our company was founded on the following core values : Be the Best, Understand the Urgency, Never Ever Give Up, Have the Courage to Excel, and Make a Contribution.
We take pride in our business model and strive to create a positive workplace environment through an exemplary culture.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
In addition to federal law requirements, INSPYR complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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