Marketing specialist
Overview
The Inside Sales Specialist / Marketing Specialist leads production and development for sales and marketing deliverables company-wide including qualifications, proposals, presentations, and marketing campaigns that align with our business and organizational objectives and support the continued growth of Gilbane.
This position will support the Inside Sales Manager in developing and executing various marketing activities such as marketing plans, collateral, and campaigns for the Southeast Division.
This position can report to any of our offices in the Southeast area (Atlanta, Charlotte, Raleigh, Richmond). We are also open to a REMOTE worker for this position.
Responsibilities
- Lead development, coordination and production of multiple marketing deliverables simultaneously
- Assist with developing and executing various marketing plans that include overall brand awareness, geographic and market sector-based, and Account-based
- Identify key differentiators and incorporate market / client drivers into marketing materials
- Accountable for management and development of content as well as layout for articles, proposals, publications, awards, etc.
- Interview operations project team members to identify solutions and value adds to include in sales and marketing materials
- Participate in presell / capture planning meetings to develop appropriate marketing messaging for account-based marketing plans
- Have the ability to tell stories - stories about clients, projects, people and Gilbane and incorporate these stories into sales and marketing materials
- Lead planning and implementation of local business unit events such as trade shows, dinners, golf or other charitable activities, open houses, groundbreakings
- Balance short term marketing priorities with long term divisional / national marketing initiatives
- Assist in conducting research for different market sectors to understand our clients - who they are, what’s top of mind and key trends
- Work closely with the Southeast Inside Sales Manager and GSMS colleagues to ensure consistency with brand guidelines
- Develop a strong understanding of the AEC community and Gilbane’s capabilities
Qualifications
KEY COMPETENCIES
- Communicate Effectively - Listen to understand and clearly convey information in all forms based on the audience to ensure shared meaning of the message
- Act Inclusively - Ensure that actions and behaviors are respectful; show empathy and treat others with dignity. Leverage capabilities and insights of individuals with diverse perspectives, abilities and motivation.
- Solve Problems - Identify, prioritize and implement alternatives for a solution.
- Demonstrate Agility / Adaptability - Maintain effectiveness and adjust to change by exploring the rationale, trying new approaches, and collaborating with others to make the change successful.
Create an atmosphere of open-mindedness to change.
- Drive for Results - Show passion and commitment while delivering on business outcomes. Create a sense of individual ownership and accountability.
- Champion Innovation - Identify opportunities for new and improved ways of doing things that result in value added, unique and differentiated solutions.
EXPERIENCE / EDUCATION
- Bachelor’s degree in Business, Communications or related field
- 2-4 years of relevant experience in the marketing and / or AEC industry
- Or equivalent combination of education and experience
KNOWLEDGE, SKILLS & ABILITIES
- You are accountable and comfortable rolling up your sleeves. You are highly organized, work smart, possess strong attention to detail and ability to meet deadlines and thrive on getting things done.
- You are accountable and comfortable rolling up your sleeves. You are highly organized, work smart, possess strong attention to detail and ability to meet deadlines and thrive on getting things done.
- You communicate and work effectively in a virtual team environment. You will be leading marketing plans from a variety of markets across the Southeast requiring flexible work styles - supporting others, coordinating and working independently.
- You are proficient in MS Office and Adobe Creative Suite.
- You are creative and a visual thinker that will look for ways to create graphics from words; helping our brand messaging stand out.
Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing / 401k plan.
We invest in our employees’ education and have built Gilbane University into a top training organization in the construction industry.
Qualified applicants who are offered a position must pass a pre-employment substance abuse test.
Gilbane is an Affirmative Action / Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, color, national origin, race, religion, sex, sexual orientation, gender identity, protected veteran status, or disability status.
Note to Recruiters, Placement Agencies, and Similar Organizations : Gilbane does not accept unsolicited resumes from agencies.
Please do not forward unsolicited agency resumes to our jobs alias, website, or to any Gilbane employee. Gilbane will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes.
Unsolicited resumes received will be considered property of Gilbane and will be processed accordingly.
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