Marketing Automation Specialist
A utility company is looking for a Marketing Automation Specialist to join their team for a contract opportunity! This role is a hybrid role based in Charlotte, NC.
Marketing Automation Specialist Responsibilities : Provide support and execution of daily email campaign sendsProvide guidance and best-practices for email marketing campaignsSupport marketing managers in developing integrated, multi-channel marketing campaignsChampion digital growth and campaign automation innovationInterpret campaign and channel data to identify trends and enhance future campaignsOversee testing strategies to ensure channel integration and optimizationManage the digital marketing calendar across channels, ensuring campaigns are coordinated and managing frequency capsProvide guidance to marketing managers to help them manage multi-channel campaigns throughout their lifecycles, and recommend in-flight campaigns changes when appropriateEnsure campaigns and associated channels are effectively used to maximize opportunities to drive marketing success and bottom-line growthServe as subject matter expert on email marketing best-practices, deliverability and campaign resultsProactively identify opportunities to improve the effectiveness of email marketing programs and campaignsMarketing Automation Specialist Qualifications : 2-3 years of experience in a relevant role within a similar role.
Bachelors Degree in relevant field. Experience consulting, designing and automating multi-step and multi-channel marketing campaigns.
Understanding of basic marketing theories and principlesAbility to work well on a cross-functional marketing team.Strong written and oral communication skills.
Project Management Skills (preferred)Experience in the utility industry (a plus)Employer Details : Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances.
Candidates must be at least 18 years old to be considered for employment. EOE / M / F / D / V / SO.In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
Onward Search is a drug-free workplace.
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