Marketing Manager
Company Summary :
Headquartered in Charlotte, North Carolina, CPI Security was founded in 1991 on an entrepreneurial spirit and a passion for helping and protecting others.
What started as a company of 10 employees and 300 customers has grown into one of the nation's top 10 largest security providers with over 750 employees.
Over the years, CPI has received many awards for excellence, such as twice-awarded SDM Dealer of the Year, Central Station of the Year, and the Marvel Award.
The company leads the industry in alarm response times, is consistently ranked in the top 10 of electronic security businesses and is widely known as North Carolina and South Carolina's Top 25 Best Places to Work.
Position Summary :
CPI Security, a leader in the security and automation solutions industry, is looking for a Marketing Manager to join our growing team! This is more than just a job it's your chance for a fulfilling and purpose-driven career.
As a Marketing Manager, you will be responsible for connecting our products to customers' needs and driving demand via direct marketing and sales activity, as well as the creation of product positioning, its evolution into product messaging and ensuring that marketing activities are consistent with the customer value proposition.
You will play a leading role in our mission to protect our customers and what matters most to them.
Essential Functions
Acquisition Marketing
- Coordinate all residential and business direct marketing acquisition activities, working with partner agencies and internal teams to drive execution of direct mail, email, and other targeted campaigns
- Work with Insights and Analysis team to understand offer and acquisition performance with emphasis on fully loaded acquisition cost, creation cost and response rate implications of offers and promotions
- Partner with sales leaders in developing and managing sales and support materials to assist in articulating our customer value proposition across both consumer and business segments
- Key communications about performance and marketing feedback coming to / from Inside Sales and field sales partners
- Other duties as needed or assigned
Channel / Product Marketing
- Aide in the coordination, development, and promotion of content marketing as it relates to product features, benefits, and differentiation
- Develop product launch plans including orchestration of content development for focused on the key selling features and consumer / trends.
- Provide overall knowledge to marketing and sales department to help direct sales and growth opportunities, leveraging data analysis from new, current and former customers.
- Provide timely insights via the analysis of consumer, category, competitive and in-house data
- Partner with product teams on vendor relations where appropriate and provide direction.
- Manage competitive information and pricing analysis.
- Other duties as needed or assigned
Knowledge, Skills and Abilities Required
- Responsible for content development including website content, digital marketing, email marketing and channel marketing materials support
- Strong Presentation skills
- Superior written and verbal communication skills
- Knowledge of the internet, Digital Marketing and Social Media
- Project coordination and multi-tasking with changing priorities
- Proven experience in analytics and KPI-driven decision-making
- Ability to think both strategically and tactically
- Proven track record of taking ownership and driving results
- Strong understanding of the retail environment, including e-commerce
- Strong financial and analytical skills
- Works independently and within a team environment
Other Experience Required
- Bachelor's degree or higher in related field preferred
- Proficiency in Microsoft Outlook, Word, PowerPoint, Excel
- 3-5 years of marketing experience, specifically managing campaigns and content creation
The Perks
- Aggressive pay and the opportunity to work for an iconic brand
- Great medical, dental, vision, short- & long-term disability and life insurance options
- Company paid holidays, floating holiday, and paid time off (PTO)
- 401(k) plan with competitive company match
- Eligible for free monitored security system after 90 days
- Education assistance we encourage and support our employees who want to improve their skills and further their education
- Engaging and fun company culture that's made up of a diverse group of people
- Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
- An on-site café, coffee / smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff
- Birthday and Work Anniversary Rewards, PLUS a Rolex watch at 10 years of service!
CPI is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. CPI is committed to providing employees with a work environment free of discrimination and harassment.
All employment decisions at CPI are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, age, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.
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