Marketing Manager
Red Cedar Capital Partners LLC is a residential developer and homebuilder in Charlotte, NC & surrounding markets. Red Cedar is the parent company of Red Cedar Construction, Red Cedar Homes, and Red Cedar Realty and its primary focus is developing land into beautiful communities and building homes that are attainable to purchase that fit today’s modern lifestyle.
Growing exponentially since 2020, Red Cedar is one of the fastest growing homebuilders in the Charlotte region.
Job Type : Full-Time (Generally Monday through Friday)
Classification : Exempt
Pay : $65,000- $110,000
Job Summary
Red Cedar Capital Partners LLC. is looking for a dynamic creative, design & brand centric professional who will use their creative energy to establish Red Cedar’s brand in the marketplace.
This position will be a valued asset to Red Cedar Home’s sales and marketing team. The candidate will be responsible for creating branding / marketing materials for home sales, community sales, events and ad campaigns across all multi-media platforms for a constant, current and appealing look to grow Red Cedar’s brand awareness & properties.
The candidate should be proficient at creating content for social media, design requests, website updates and produce concepts for their ideas.
This role will raise the caliber of execution, in terms of effectiveness, efficiency and consistency, by delivering content, tools, training and feedback in a consultative, hands-on approach.
We want someone self-motivated, detail oriented and deadline driven.
Essential Functions :
DESIGN
Create and edit marketing materials for multiple communities and individual homes; media platforms include but not limited to social, digital, 3d and print
Develop and manage content on the company website(s)
MARKETING
Evaluate current marketplace, competitors and develop marketing plans on best go-to-market strategies
Assist in brand digital presence with Zillow, website, google, SEO, etc
Be available as a resource for the current sales and marketing team members who need assistance with completing large projects
Content Creation-
Influences the creation of centralized tools and material for use by all divisions.
Provides playbooks for common marketing needs (QMI Management, promotional campaigns, community or brand launch and Del Webb programs).
Optimizes marketing investment by using a consistent methodology based on lead, traffic and sales goals.
Collaborates with Divisions on the application of media best practices to their business.
Host creative events
Plan giveaways
Advertising
Produce creative branding concepts to create lasting brand impressions.
BRANDING
o Take established branding and elevate to current marketplace demands
o Create brand standards; social media identity / tone, 360 degree & omni-channel
o Enhance Red Cedar’s brand in all advertising and marketing plans
Required Experience
Proven track record of brand growth, mass media execution and cross platform campaigns
Ability to write creatively for marketing collateral
Ability to multi-task effectively in a fast-paced environment
Excellent problem-solving skills
Candidate must be able to meet fast paced, weekly deadlines
Strong communication and organizational skills
Proficient in Microsoft Office & Google platforms
Graphic Design Skills are required; proficient in adobe illustrator, indesign, photoshop, canva, etc
Experience with CRMs required; Follow Up Boss, Sales Force, Constant Contact, Mail Chimp, etc
Comfort with a variety of social media platforms and can create content, place (paid or organic), track, evaluate and alter course for maximum brand growth;
including but not limited to static and video content.
Ability to identify the best designs and placements for brand
Experience with website design, hosting and integration; Squarespace, WordPress GoDaddy, widgets, idx, pixels, etc
Must be willing to travel locally if needed
Education & Experience :
2 years of design, marketing, or creative experience
Marketing degree (Preferred). Obtaining or completed bachelor’s degree in marketing, Advertising, Graphic Design, Communications, or related field is preferred.
Other Duties :
Perform other duties as assigned.
All employees are required to follow the policies and procedures of the company.
Physical Demand Classification
Long periods of sitting and working on the computer
High energy
Will involve field work and the ability to walk, stand, sit and climb stairs.
The ability to lift heavy object as needed such as signage or staging furniture.
Benefits : 401(k)
401(k)
Health insurance
Paid time off
Work Location
Charlotte, NC 28273 : Reliably commute or planning to relocate before starting work (Required)
Red Cedar Capital Partners LLC. is a Equal Opportunity Employer. We do not discriminate on the basis of race, traits historically associated with race, hair texture and protective hairstyles, color, national origin, ancestry, creed, religion, physical and mental disability, genetic information, marital status, sex gender, gender identity or expression, pregnancy, sexual orientation age, military or veteran status, or any other basis protected by applicable law.
Full-time