Marketing Campaign Specialist - Marketing
Overview
Enterprise Holdings Inc. is a leading provider of mobility solutions, owning and operating the , and brands through its integrated global network of .
Enterprise Holdings and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.
Privately held by the Taylor family of St. Louis, Enterprise Holdings together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.
1 million vehicles and accounted for nearly $30 billion in revenue in fiscal year 2022 through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.
Responsibilities
- Serve as the primary contact for management and execution of direct marketing initiatives (primarily email) across a three brand portfolio.
- Manage day-to-day email marketing efforts, including email communication strategy, acquisition, performance retention efforts, customer journey and segmentation efforts, creative and content, email review and QA, reporting, measurement and optimization.
- Partner with a variety of teams, including business stakeholders, brand, marketing activation, product, measurement, marketing technology and IT marketing operations and other internal teams and external agency partners to support marketing efforts.
- Manage and lead marketing projects to ensure all campaigns meet deadlines and corporate standards / requirements.
- Manage campaign workflows, list development, and execution.
- Make recommendations for enhancing campaign effectiveness, ways to streamline processes, and create synergies while optimizing resources and costs.
- Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
- Maintain current knowledge of direct marketing best practices as well as CAN-SPAM, CASL, and GDPR laws to meet all compliance requirements.
- Manage third party agency partners.
Equal Opportunity Employer / Disability / Veterans
Qualifications
Minimum :
- Bachelor’s Degree (Marketing, Business or another applicable field preferred)
- Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
- Three (3+) years of owned channel marketing experience, preferably in email marketing, in an agency setting or marketing department
- Three (3+) years of hands-on experience using marketing automation tools to support B2B or B2C Marketing efforts (e.g.
Microsoft Dynamics 365, Microsoft Dynamics 365 for Marketing, Salesforce Sales / Marketing Clouds, Pardot, Adobe Analytics)
Preferred :
- Experience in management of third-party vendors
- Experience using data to develop actionable insights
- Experience analyzing key marketing metrics
- Retail, travel or automotive experience
- Experience in SMS & mobile app
Competency Based :
- Results-Oriented
- Working with a Team
- Detail-Oriented
- Analyzing
- Communication
- Flexibility
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