Content Marketing Manager
Job Description
With over 120 offices and nearly 7,000 associates throughout the U.S. CBIZ (NYSE : CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.
CBIZ has been honored to be the recipient of several national recognitions :
- 2022 Best and Brightest Companies to Work for in the Nation
- 2023 Top Workplaces USA
- 2022 America's Best Mid-Size Employers
- 2022 Best and Brightest Companies in Wellness
- 2022 Great Place to Work Certification
CBIZ Corporate is a division of CBIZ, Inc., providing internal support in the areas of finance, human resources, payroll, benefits, IT, legal, and marketing.
CBIZ is ranked as a Top 20 Largest Broker of U.S. Business (Business Insurance Magazine) and a Top 100 Retirement Plan Adviser (PLANADVISER).
We are looking for an experienced Content Marketing Manager to join the financial services division and help lead the content team.
If you are highly articulate, enjoy working as part of a diverse and creative team, and have a passion for creating high-quality and engaging content that drives business success, we want you on our team! This role within the CBIZ Accounting, Tax, and Advisory practice will work with the National Growth Marketing Director to guide our content marketing strategy in alignment with the marketing plan, will facilitate content planning, and manage the day-to-day content creation.
Content Development (50%)
- Researches and monitors relevant issues of the day and competitor content.
- Assists national and regional teams with strategizing content and collateral needs and appropriate marketing channels.
- Drives content planning and its execution, developing innovative and engaging content
- Writes, edits, and proofreads thought leadership content to ensure proper flow, grammar, punctuation, spelling and company voice are present and content is channel optimized to generate results.
- Collaborates with design team and other teammates to successfully launch content / marketing campaigns.
- Distills complex and / or technical topics into laymen's terms.
- Responsible for managing outsourced content writing relationships, needs and schedules - incorporating into overall content planning / calendar.
- Follows established writing standards and company tone to ensure compliance and consistency in all materials.
- Interviews subject matter experts to glean information necessary for writing projects.
- Ensures collaboration across the content team to maintain a consistent brand voice and message across all platforms.
- Partners with Corporate Marketing and other practices on content for companywide initiatives.
- Works with content team members to update internal sites.
Content Strategy (25%)
- Analyzes content performance and evolves strategy to enhance results.
- Works closely with the Growth Marketing Director to package and place content that produces results.
- Proactively prepares and maintains editorial and content calendar(s) that aligns with the marketing plan, strategic initiatives, and key industries and service offerings.
- Interpret marketing analytics and report on metrics and trends to drive future strategies and development of innovative content.
Content Scalability and Communications (25%)
- Builds relationships with key internal subject matter experts.
- Proactively communicates content updates to internal clients, business developers, and stakeholders.
- Develop scalable processes for content creation with both internal and external subject-matter experts.
Qualifications Required :
- Bachelor's Degree in Marketing, Journalism, English, or related field.
- 7+ years writing experience, preferably in a B2B professional services environment.Experience with the accounting industry a plus.
- Exceptional written, verbal, and interpersonal communication skills.
- Demonstrative experience developing and executing comprehensive content plans and calendars.
- Superlative writing skills with demonstrated ability to create clear and compelling content that infuses creativity and action.
- Experience creating compelling titles and smart CTAs.
- Excellent organizational and time management skills.
- Discerning attention to detail including spelling, punctuation, grammar, and proofreading.
- Ability to translate marketing metrics and performance to pivot content direction when necessary.
- Ability to successfully manage multiple concurrent projects and meet strict deadlines.
- Management experience preferred.
- Strong computer skills, including advanced knowledge of Microsoft Word and Outlook.
- Team player who enjoys working in a collaborative environment as well as independently.
- Portfolio of previous experience requested upon interview.
REASONABLE ACCOMMODATION
If you are a qualified individual with a disabilityyou may request reasonable accommodation if you are unable or limited in your ability to use or access this site as a result of your disability.
You can request a reasonable accommodation by calling 844-558-1414 (toll free)or send an email to [email protected]
EQUAL OPPORTUNITY EMPLOYER
CBIZ is an affirmative action-equal opportunity employer and reviews applications for employment without regard to the applicant's race, color, religion, national origin, ancestry, age, gender, gender identity, marital status, military status, veteran status, sexual orientation, disability, or medical condition or any other reason prohibited by law.
If you would like more information about your EEO rights as an applicant under the law, please visit these following pages EEO is the Law and EEO is the Law Supplement.
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