Marketing Specialist
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Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.
Job Summary :
The Marketing Specialist will be responsible for executing B2B demand and lead generation initiatives across multiple channels.
You will support the process of defining target customer segments, developing the appropriate outreach strategies, and executing the campaigns.
In addition, you will provide daily support on other marketing related initiatives such as marketing media calendars and event coordination.
Essential Functions : Duties and Responsibilities
- Develop and execute all inbound and outbound lead generation campaigns to drive qualified leads into the sales pipeline
- Use marketing automation platforms (HubSpot / Pardot / etc.) to track and optimize lead generation & lead nurturing programs through email campaigns, content marketing, paid media, webinars and social media channels
- Track, report, and analyze program performance, and make recommendations for further improvement
- Assist in the creation of social media content, collaborate with the marketing team on the planning and execution of campaigns and strategies, monitor the media and manage social media calendar
- Conduct market research to better identify target audiences and how to attract using a variety of tools
- Assist with planning, communicating and executing events, including timelines, venues, vendors, speakers, agendas, promotions, budgets and invitations from ideation to execution
- Ensure consistency of brand identity and appeal to various stakeholders
- Provide additional marketing support as needed
Required Skills / Abilities :
- Experience with payment (i.e. commercial cards), fintech, or B2B services (required)
- Coordinate closely with sales and marketing for alignment of key lead generation and sales objectives
- Demonstrable experience managing SEO / SEM, email, social media, and / or display advertising campaigns
- Monitor metrics using Salesforce, Hubspot, Google Analytics and other related tools
- Strategic thinker with strong analytical skills; ability to translate data into actionable recommendations
- Self-starter who can operate well in a collaborative team environment and adapt effectively to changing business priorities / strategies
- Meticulous attention to detail and a user-centric mindset
- Event planning experience preferred
- Strong project planning and organization skills
- Experience with Salesforce and marketing automation (i.e., Hubspot)
- Superior written, verbal and interpersonal communication skills
Education and Experience :
- Bachelors degree in a related field preferred. Equivalent combination of education and experience will be considered
- A minimum of 2 years of related experience in B2B lead generation & digital marketing
- Proven track record of building successful lead generation and funnel management; strong accountability for generating pipeline that leads to revenue
- At least 1 year marketing automation experience (preferably HubSpot)
Affirmative Action / EEO Statement :
Edenred is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.
Edenred is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
To request reasonable accommodation, contact
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