Marketing coordinator
Salary Range : $30.28 - $39.89
$30.28 - $39.89
As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices
Position Summary
Under guidance, responsible for the creation and execution of print, digital, and marketing content to promote awareness of clinical department services, programs, and events.
Job Responsibilities
Develop and oversee the creation of clinical marketing materials that include brochures, physician announcements, and flyers.
Maintains overall suite of materials to ensure compliance with, and adherence to, brand guidelines and best practices.
- Solicit and compile submitted content for department’s annual report and monthly newsletter.
- Coordinate with the PO Marketing team in the Office of External Affairs to set up new physicians’ online presence, including setting up their Physician Organization Profile System (POPS) profiles.
- Pull data from Cognos to support development of marketing campaigns.
- Manage all department social media channels (e.g., Twitter, Instagram), develop and post weekly content, and ensure brand compliance across all social media platforms.
Grow the department’s social media following.
- Assist Residents with creating social media content and posts for the Residency Program on Instagram.
- Plan and coordinate all video and photo faculty shoots (e.g., faculty interviews, program videos).
- Participate and attend all cross-departmental sponsorships and community events. Provide administrative and logistical support for all departmental events and educational forums.
- Submit web maintenance requests to WCM ITS web team for department website updates.
- Provide daily oversight of the Pre-Natal Education Program (e.g., scheduling classes, updating the website, and processing refunds / payments).
- Assist with identifying venues and vendors for department’s annual events and attend departmental events as needed. Work with branding vendors to identify branded items options for various internal events.
Education
- Associate's Degree
- Bachelor's Degree
Experience
- At least 1-2 years of Marketing or related experience Previous experience in academic, or medical environment is a plus.
- Experience writing for a variety of platforms, including print, web, and social media is preferred.
- Fully proficient in the Adobe Creative Suite is preferred
Knowledge, Skills and Abilities
- Strong writing skills, ability to write unique content independently
- Demonstrated organizational skills and ability to pay close attention to details
- Familiar with Panopto or another video hosting site (e.g., YouTube, Vimeo)
- Proficient with IBM Cognos, or any other report authoring tools is a major plus
- Strong communicator and able to make connections with staff, including physicians, across the various locations
- Demonstrated proficiency with MS Office Suite (PowerPoint and Excel).
- Ability to manage multiple projects simultaneously and meet deadlines
Licenses and Certifications
Benefits & Compensation
We provide a generous benefits and compensation package designed to support our employees and their families at every stage of life.
Note that all benefits are subject to eligibility requirements.
Highlights include : Health Benefits
Medical, dental, and vision coverage for you and your eligible family members.
Time-Off
Generous paid sick, vacation, and personal time.
Weill Cornell Medicine contributes to a dedicated account for your retirement.
Voluntary Employee Retirement Plan
Save your own money for retirement on a pre-tax or Roth (post-tax) basis, and select from a range of investment options.
Life Insurance
An employer-sponsored plan for you, and access to additional voluntary coverage for you and your eligible dependents.
Short & Long-Term Disability
Income protection to support you in the event of an illness or injury.
Flexible Spending Accounts
Health Care and Dependent Care flexible spending accounts help you save tax-free to pay for eligible expenses throughout the year.
Tuition Reimbursement
Tax-free reimbursement for work-related courses, degree programs, and certificate programs, up to a certain amount every academic year.
Child Care with Bright Horizons®
Access to an employer-sponsored child care center near our main campus, as well as subsidized back-up care services when you need to be at work and your regular arrangements for dependent care are temporarily unavailable.
Children's Tuition Scholarship Plan
We help pay for undergraduate college tuition for each of your children, up to a certain amount every academic year.
Employee Discounts
Special discounts from a range of travel, retail, entertainment, and fitness companies.
Family Leave
Paid leave and job protection while you bond with a child, care for a family member with a serious health condition, or assist loved ones when a family member is called to active military service.
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