Analyst, Marketing
Department
Marketing
The Role : Analyst, Marketing
Gemini is looking for a motivated individual with a deep understanding of the Web3 landscape to join as our Marketing Associate, focused on go-to-market planning and website management.
They will be responsible for coordinating go-to-market plans for major launches and leading the marketing plan for the gemini.
com website with an eye for SEO.
The ideal candidate will be interested in learning a variety of areas within the marketing organization, comfortable with setting up a project plan and leading cross-functional projects including major product launches, while maintaining a strong focus on results.
This is a unique opportunity to deliver on a global roadmap that will help drive crypto product adoption.
Responsibilities :
- Execute and evolve a multi-channel strategy that grows Gemini’s brand affinity, engagement, reach, and audience in order to drive membership growth and engagement.
- Create go-to-market plans for major product launches that require cross-functional support and work with product, design, comms and marketing to deliver on these project plans.
- Manage the website with support from the product and engineering teams, including creating new content and delivering on SEO enhancements.
This is a new focus area with a lot of white space and requires thoughtful planning and coordination.
Qualifications :
- Proven track record of project management, preferably for a Web3 company.
- Experience developing content, with a strong eye for copy, creative and storytelling.
- Working knowledge of SEO and an interest in developing a deep understanding of this area over time.
- Deep understanding of the crypto landscape; both short and long-term trends.
- Passionate about crypto and Web3.
It Pays to Work Here The compensation & benefits package for this role includes :
- Competitive starting salary
- A discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Annual Learning & Development stipend
- Paid Parental Leave
- Flexible time off
Salary Range : The base salary range for this role is between $66,000 - $92,000 in New York City, the State of California and the State of Washington.
This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
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