The Director of Marketing and Product Development
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General Summary
The Director of Marketing and Product Development is responsible for leading brand and product marketing teams, developing and implementing brand and product strategies that align with strategic vision of Edge BU, and developing BU product pipeline efforts with a focus on new sales growth, product vitality and incremental margin gains.
This leadership role will be pivotal in shaping our company's marketing and product vision. Extensive experience in planning and establishing business objectives is required.
Additional requirements include but are not limited to the ability to performs a variety of tasks and lead and direct the work of others.
A wide degree of creativity and latitude is expected.
Principal Duties and Responsibilities
- Provides leadership to the Marketing & Product Development teams.
- Creates, implements and oversees communication programs that effectively describe and promote Edge and its products.
- Manages the research and development of content for publication of products.
- Responsible for the development, execution and analysis of strategic marketing and advertising efforts to drive revenue, brand awareness and grow customer affinity.
- Executes marketing communication plans using internal and external resources.
- Provides clear objectives for growth, for the department and for direct reports.
- Establishes KPIs on brand performance, creative campaigns, and product vitality.
- Coordinates sales forecasting, planning, and budgeting processes with the field for new products.
- Works with the BU leadership team to formulate strategies and prioritize new products to take advantage of opportunities for growth.
- Works closely with BU leadership to implement processes to attain growth goals and budgets.
- Staffs, develops and coaches the design team, evaluates performance and initiates corrective action as required.
- Ensures compliance with all applicable laws, rules and regulations, and all Company policies and procedures.
- Provides the motivation and drive to the field and department to achieve goals.
- Prepares various reports and performs other duties as required.
Job Specifications
- Minimum Bachelor’s degree in marketing, sales or related discipline or equivalent experience.
- Minimum 7 years of experience in product development, marketing, or sales.
- Working knowledge in a variety of sales and manufacturing concepts, practices, and procedures.
- Working knowledge of Microsoft Office including Excel, Word, and Outlook.
- Preferred experience and knowledge with UFP’s organization, culture, product lines and production capacity.
- Demonstrated ability to integrate marketing messages into print, packaging, point of sale, television / video, radio and web / interactive.
- Demonstrated ability to successfully interact with all organizational levels, customers, and the public.
- Demonstrated ability to manage several activities or projects at once, organize and prioritize work, meet deadlines, and prepare plans and budgets.
- Demonstrated proficiency in the use of the English language in reading, writing, and speaking.
- Demonstrated proficiency in the use of computers and business-related software.
- Strong writing skills.
- Ability to be mobile in the work environment and travel as required.
- Ability to pass a drug test.
- Self-starter; works well under little supervision
- Highly motivated and enthusiastic
- Assertive and persuasive
- Good reasoning and sound judgment
- Superior interpersonal skills and good communicator
- Creative thinker
- Eagerness to learn
- Team player
- Support the company’s goals
Compensation & Benefit Information :
- Yearly pay $180-$210K depending on geographical location and experience
- Bonus / Incentive Pay
- Position eligible for quarterly bonus; with an additional discretionary annual bonus based on Company and business unit performance may also be provided.
- Benefits currently offered to our employees :
- Medical insurance
- Health savings account with company contribution
- Dental insurance
- Vision insurance
- Basic and voluntary life insurance
- Disability insurance
- 401(k) plan with company match
- Paid vacation and holidays
- Stock purchase program with employee discount
- Educational reimbursement
- Wellness programs and challenges
- Other supplemental benefits
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