Digital Marketing Specialist
Job Req ID : 1715 Date : Jun 23, 2023 Tradebe Site : Tradebe Chicago Location :
Chicago, IL, US, 60606
Department : Communications & Marketing Business Line : Environmental Services & Global Functions
Digital Marketing Specialist
Description :
Tradebe Environmental Services is a global leader in environmental services with US Headquarters in Merrillville, IN. Tradebe was founded in 1984 with the vision of helping industrial and chemical companies manage the increasing complexity of the waste they generate, ensuring safety for the people and the environment.
Today, we continue to innovate and evolve as we maintain our firm commitment to propelling the circular economy and creating a more sustainable world.
We actively contribute by managing all kinds of environmental liabilities in a safe and sustainable manner, focusing on reusing or recycling raw materials and energy, and being dedicated to meeting our customers' environmental goals.
In the United States, Tradebe Environmental Services has 30 sites and serves customers from a broad range of markets, from petrochemicals to aerospace and hospitals, with unparalleled safety and quality standards.
Job Description
The Digital Marketing Specialist is a creative strategist able to develop, execute, and track campaigns that promote Tradebe’s brand and services.
Key job responsibilities
- Conduct thorough market analysis and use conclusions to create online and offline marketing campaigns and promotional materials
- Create and manage content for company website to drive ease of customer use and improve experience
- Collaborate with internal departments to gather technical insights and develop relevant content as needed
- Work with Tradebe IT team to migrate new customer profiles from the Website to the company portal
- Track and report on KPIs to provide qualitative / quantitative evidence of campaign impacts and continuously assess for improvement.
- Coordinate with external partners, design / media agencies, and printers
- Develop, budget, execute, and monitor e-mail marketing and other online ad campaigns (LinkedIn, Google Search, Google Display, others), targeting both existing customers and prospects
- Copywriting, video / image editing for website, blog, and social media channels (LinkedIn) and creation of other digital assets such as banners, videos or infographics.
- Support the creation of offline resources including leaflets, brochures, booths or other visual materials
- Ensure the compliance of all delivered materials with the Tradebe brand guidelines, tone of voice and identity
- Write Press Releases and coordinate their online distribution, either direct or through a PR agency
- Work with Marketing and Communications colleagues on the global team
- Plan and manage an annual content calendar with the intent of developing assets 30-days in advance and staying ahead of changes
- Perform other duties as needed
Qualifications
- Bachelor’s degree in Marketing, Advertising, Communications, or other related field or equivalent in experience
- 2 plus years’ experience in website content management, SEO, SEM, Google and social media Analytics and Tag Manager applications
- Experience collaborating at the Director level
- Advanced proficiency in Adobe Creative Cloud
- Proficiency working in Drupal or SharePoint
- Experience working in B2B preferred
- Experience with Mailchimp preferred
- Proven excellence in writing and editing
- Strong time-management and organizational skills
- Possess an entrepreneurial spirit and continuously innovate
Physical Requirements
- Sitting for long periods of time
- Typing long periods of time
- Traveling by car, plane, etc
Why Tradebe is Right for You
- Competitive pay and benefits
- Student loan repayment assistance
- Generous vacation and sick plans
- Medical (including telehealth), dental and vision
- 401k Retirement match
- Flexible spending accounts (FSA)
- Health savings accounts (HSA)
- Agency paid, basic life and AD&D insurance
- Career ladders, professional development, and promotion opportunities
- Leadership opportunities
- Great work environment and culture
- And MORE!
Tradebe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military / veteran status or other characteristics protected by law
Nearest Major Market : Chicago
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