Digital Marketing Analyst
Company Overview
Motorola Solutions is there for our customers when everything is on the line. In extreme moments when a hurricane lands or when a fire breaks out.
And in everyday moments when a package arrives just in time for the holiday or when a child doesn’t miss the school bus home.
We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways.
To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.
Department Overview
The Global Marketing Operations team is responsible for the management, measurement, and tracking of marketing strategies and tactics supporting the business and sales objectives for the company.
This function is part of the Global Digital Marketing Strategy & Ops team, which is responsible for the prudent and thoughtful use of various marketing technologies to drive engagement and interest in our solutions with our customers.
The team manages not only our digital web properties but also the entire martech stack, including the marketing automation platform that our marketers rely on for efficient campaign management.
Job Description
This candidate is passionate about Marketing Technology and understands the value that data can bring to the B2B world. You will be responsible for using data analytics to help our marketers understand how well our digital properties are performing as well as make recommendations on areas of improvement.
You are focused on using information to drive the right conversations with our leadership team to help guide investment to the right areas as well as make tactical suggestions which will drive meaningful engagement results.
Responsibilities :
Web Analytics & Reporting :
Collaborate with marketing stakeholders to translate their needs into meaningful and actionable dashboards utilizing Google Data Studio and Tableau
Set targets, monitor KPIs, and set up mechanisms to measure digital performance
Draw meaningful conclusions from data and identify potential opportunities for improvement via customer journey reporting and attribution approaches
Provide daily, weekly, and / or monthly performance reports
Strong understanding of the digital ecosystem on the organic side
Google Analytics Management :
Manage and govern Google Analytics globally (cleansing profiles, building segments and new goals)
Audit existing Google Analytics and web tagging implementations and identify areas of improvement
Proactively monitor customer behavior on our websites to identify potential issues, determine root causes and resolve
Support new tagging requests by working closely with digital IT team to follow Tealium implementation through to testing
QA, test, troubleshoot web analytics and tags
Qualifications :
3+ years of web analytics experience
Bachelor’s degree in related analytical field
Expertise of using Google's suite of supporting tools, including Search Console, Analytics, Ads (AdWords), Google Tag Manager highly preferred
Prior experience with data layer and tag management solutions (Tealium , GTM or equivalent) preferred
Expertise in building visualizations via Tableau, Data Studio, Power Bi etc. preferred
Basic Requirements
3+ years of web analytics experience
Bachelor’s degree
Vaccine Requirement
Motorola Solutions has implemented a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated.
Any employee who is not vaccinated must wear a mask at all times when at a Motorola Solutions site or otherwise meeting with other Motorola Solutions employees or customers.
Employees who have submitted proof of vaccination must follow site-specific or local mask requirements. Additionally, certain local governments or Motorola Solutions' customers may have vaccine requirements that apply to some of our employees.
Travel Requirements
Under 10%
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
Our U.S. Benefits include :
- Incentive Bonus Plans
- Medical, Dental, Vision benefits effective Day 1
- 401K with Company Match and Day 1 vesting
- 9 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
- and more!
EEO Statement
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.
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