Job Description
Responsibilities :
The Data Platforms & Strategy team at NBCU is in the business of leveraging vast amounts of consumer and viewership data to change how traditional (linear) TV and digital advertising impressions are packaged, sold, planned, delivered, optimized and measured for clients.
If you are looking to join an agile, high visibility team of disruptors looking to shape the convergence of traditional TV and digital advertising, look no further! NBCUniversal is looking for passionate, results-oriented and motivated self-starters to support innovation in NBCU’s data-driven, cross-portfolio and cross-channel products.
Areas of responsibility include, but are not limited to :
Analyze campaign performance, insights and optimizations for the data-driven products
Partner with Technology teams to architect and build net new systems and tools, taking into account internal and external client feedback and business objectives
Create yield strategy with leadership team to ensure optimal use of inventory
Understand client reporting and measurement goals and advise on best strategies to accomplish them via ROI and measurement best practices
Query & analyze various large datasets (e.g. set-top-box data) to evaluate NBCU performance, as well as the competitive landscape
Help build environment that enables deeper insights for clients and self-service analytics
Understand the NBCU data ecosystem in order to educate others, and identify / escalate issues involving base data (as-runs, viewership data, consumer data)
Collaborate with product, engineering, sales, operations and external vendors to define requirements and develop a long-term data strategy that can be automated and scaled
Keep abreast of the rapidly-evolving technologies / trends in the TV and digital realms, and build a thorough understanding of the advertising ecosystem and its key players
Qualifications
Desired Qualifications :
BA / BS degree required, preferably in a quantitative field of study
1-3 years of professional experience in media, research, advertising, technology or financial services
SQL superuser; SAS, SPSS, Zeppelin or other data mining package experience a plus
Experience in deploying modern BI / data visualization tools such as Tableau or Microstrategy to a business audience
TV and / or digital campaign reporting / analysis experience
Ability to effectively present data and translate technical terminology into consumable information for clients
Customer service orientation (internal and external customers)
Familiarity with consulting, strategy frameworks a plus
Highly self-motivated and entrepreneurial spirit; intellectually curious
Self-starter with the capacity to contribute new ideas and meet tight deadlines
Familiarity with the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes
Familiarity with traditional TV measurement (Nielsen) and digital media math
Interested candidate must submit a resume / CV through www.nbcunicareers.com to be considered
Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range : $60,000 - $75,000
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.
com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.
Full-time