Social media associate
Salary Range :
$72,800.00 - $90,800.00
As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices
Position Summary
As part of the social media team in the Office of External Affairs, manages the day-to-day activity of the institutional social media accounts by sourcing or creating content for various platforms.
Job Responsibilities
Composes social media entries on institutional accounts to ensure postings align with industry standards; works with various teams to identify content / topics.
Researches, conceptualizes, pitches and creates content and layout; edits vertical stories.
- Attends various WCM events (e.g., seminars, symposiums) to capture real-time photos / visuals for social media content, supporting activities by departments, centers and institutes that demonstrate key strategic priorities.
- Ideates and executes ideas that will increase social media views, watch-time and engagement; collaborates across Communications & Marketing division to identify story content;
oversees freelancers to produce complementary graphics and animations.
- Participates in social media campaign planning for awareness days, including brainstorming faculty, clinician or student interviews, tactics and content for infographics or animations;
interviews faculty or patients; drafts content for review and approval.
Collaborates with faculty, administrators and staff across WCM to understand and help advance their communications needs via social media.
Encourages adoption of social media institutional policies and best practices.
- Monitors social media activity via databases and native platforms for engagement with institutional accounts; serves as social media first responder to engage or amplify content posted by WCM community based on community management guidelines.
- Monitors accounts for issue management; flags / offers recommendations to address negative feedback; navigates patient complaints to appropriate department / issues management agency.
Serves as primary monitor to identify brand conflicts or other violations.
Conducts reporting / metrics on social media activity. Assists with creating / setting benchmarks for measuring impact of social media / digital content;
compiles data and drafts presentations / reports for campaigns and institutional announcements / initiatives.
Organizes and tracks social media oversight queries; responds to social media account registration submissions and implements oversight project management.
Coordinates biannual risk assessment meetings.
Education
Associate's Degree
Experience
Associate’s Degree in media, communications, marketing or related degree.
Bachelor’s Degree preferred.
At least 2 years of media, design, communications or public relations experience.
Experience with taking photos and video is a major plus.
Experience working with Adobe Creative Cloud is a major plus.
Knowledge, Skills and Abilities
- Demonstrated ability to multi-task and prioritize in a fast-paced environment.
- Excellent high degree of attention to detail, superior organizational skills, and strong interpersonal skills.
- Demonstrated knowledge of major social media platforms.
- Demonstrated proficiency with MS Office Suite and database applications.
- Excellent communication skills (both verbal and written).
- Ability to meet tight deadlines.
- Demonstrated creative thinking skills and understanding of trends in social media.
- Ability to work collaboratively in a large organization with a diverse group of stakeholders.
- Self-starter with high degree of initiative and the ability to think critically.
- Demonstrated ability to interact with multiple constituencies and exercise diplomacy.
Licenses and Certifications
Benefits & Compensation
We provide a generous benefits and compensation package designed to support our employees and their families at every stage of life.
Note that all benefits are subject to eligibility requirements.
Highlights include : Health Benefits
Medical, dental, and vision coverage for you and your eligible family members.
Time-Off
Generous paid sick, vacation, and personal time.
Employer-Sponsored Retirement Plan
Weill Cornell Medicine contributes to a dedicated account for your retirement.
Voluntary Employee Retirement Plan
Save your own money for retirement on a pre-tax or Roth (post-tax) basis, and select from a range of investment options.
Life Insurance
An employer-sponsored plan for you, and access to additional voluntary coverage for you and your eligible dependents.
Short & Long-Term Disability
Income protection to support you in the event of an illness or injury.
Flexible Spending Accounts
Health Care and Dependent Care flexible spending accounts help you save tax-free to pay for eligible expenses throughout the year.
Tuition Reimbursement
Tax-free reimbursement for work-related courses, degree programs, and certificate programs, up to a certain amount every academic year.
Child Care with Bright Horizons®
Access to an employer-sponsored child care center near our main campus, as well as subsidized back-up care services when you need to be at work and your regular arrangements for dependent care are temporarily unavailable.
Children's Tuition Scholarship Plan
We help pay for undergraduate college tuition for each of your children, up to a certain amount every academic year.
Employee Discounts
Special discounts from a range of travel, retail, entertainment, and fitness companies.
Family Leave
Paid leave and job protection while you bond with a child, care for a family member with a serious health condition, or assist loved ones when a family member is called to active military service.
Related Jobs
Social media associate
Social Media Assistant
Social Media Specialist
Social media specialist