Sr. Social Media Producer
Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve.
This is a remote position with a preference of being based within the state of Texas.
Advance Local is eager to welcome a Senior Social Media Producer to our team , just in time for the launch of our brand-new website this summer.
This position will play a crucial role in expanding our audience rapidly, utilizing both established and emerging social media platforms to elevate our brand, foster relationships with a diverse readership, and tailor our reporting to resonate deeply with our audience.
We are excited to explore innovative approaches to social media. We aim to move beyond the confines of established platforms like Facebook and Twitter and seek to engage our audience through inventive methods such as vertical video, social cards, animations, direct interactions, and other interactive features.
We're seeking an experienced Social Media Producer who will collaborate with our reporters and editors to produce content that is not just entertaining and informative, but also genuinely representative of the diverse and authentic Texan community.
What you'll be doing :
- Take a hands-on role in producing social media programming : including overall strategy, assisting with day-to-day posting, community management, editing and optimization of content on multiple social platforms
- Source user-generated content that engages our community
- Build creative assets and create vertical video, social cards and copy for various social platforms
- Engage the community by creating interactive post ideas and responding to comments and messages on social media
- Create multimedia content, including shooting videos and photos, and writing crisp and captivating copy Stay up to date with the latest social media best practices and emerging platforms
- As a pivotal partner to our newsroom, help reporters and editors stay attuned to the trending conversations on platforms like Reddit, offering guidance on community engagement, and confidently delivering breaking news on social networks
Our ideal candidates will have the following :
- Three or more years’ experience in the social media industry for a brand or media publication
- A bachelor’s degree in marketing, journalism, communications, or a related degree is a plus, but not required
- Ability to create awesome social graphics and vertical videos using Canva, Adobe Spark or your tool of choice
- An empathetic eye for finding interesting stories on social media
- Ability to write accurate, clean, creative, and engaging copy
- Strong editorial judgment with the ability to create content for fun stories, as well as serious breaking news
- Familiarity with social publishing and listening tools like Social News Desk, Dash Hudson and NewsWhip
- Comfort in front of the camera hosting live broadcasts on Facebook and Instagram from events and chatting with viewers about news events
- Good understanding of social media analytics and experience optimizing content
- A collaborative and positive team player with an enthusiastic work ethic
- Excellent communication skills and ability to pitch creative ideas
- Exceptional organizational skills, focus, and attention to detail
- Ability to meet deadlines
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