Director - Social Media
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Ce que vous ferez
This is a hybrid role allowing for remote work 2 to 3 times a week
Under the direction of the VP, External Communications, the director of social media is an experienced B2B content and social media expert responsible for developing, driving and measuring a global social media strategy.
This position will create best-in-class strategies and creative content to drive team member and customer engagement across social media platforms.
The director of social medial will work closely with the brand, marketing, executive communications and PR teams to ensure that social media plans are effectively integrated and reflective of brand campaigns and paid media efforts, as well as leverage any earned and owned media opportunities.
PRIMARY RESPONSIBILITIES :
- Own the development of a best-in-class global social media content and channel strategy, as well as its associated budget across campaigns and channels, to grow engagement with customers and team members
- Evaluate all global social channels and drive strategic growth on those channels
- The ideal candidate will understand how to use social media to strategically build brands, create meaningful attention and generate user advocacy on a global scale
- Lead enterprise-wide social media guidance and crisis management monitoring, reporting and response
- Manages the annual social media budget, determining which campaigns should be invested in, optimizing ads for maximum performance, conducting A / B testing and assessing results and metrics of each spend
- Optimizes social media accounts for maximum performance. Oversees, creates and manages content scheduling and posting while maintaining and sharing best practices for optimal engagement
- Work with global social media agency to develop and implement plans
- Direct a team that is actively seeking to raise the bar for strategic approach, creative development and execution within the social media space
- Lead the development of a range of content including video, text, still imagery, etc on any given social media platform to increase engagement and reach
- Work collaboratively with AB team members to develop and execute creative ideas, plans and strategies
- Provide guidance and council on effective thought leadership opportunities for AB’s most senior executives
- Ensures all content adheres to AmerisourceBergen’s consumer brand standards
- Expert in measuring content performance through analytics for various social media channels.
- Ability to leverage that knowledge to shape and inform communication efforts and be more effective in delivering measurable results
- Educates, coaches, and trains internal and external stakeholders on the importance of creating and managing an effective digital and social media presence, including reputation management.
- Shares industry and program-specific best practices for high-impact profiles to engage target audiences and communities
- Identifies emerging trends in the social landscape and digital technology, and stays abreast of industry best practices
- Stays up-to-date in all social platforms ensuring maximum effectiveness
À quoi devraient ressembler vos antécédents
- Minimum of 8-10+ years professional experience leading B2C or B2B content development and social media strategy
- Expert knowledge of social media best practices; experience using social media platforms for content development, monitoring and reporting
- Outstanding writing, brand messaging and consumer engagement
- Agency experience desirable
- Excellent project management skills, detail-oriented, highly organized with the ability to manage multiple deadlines efficiently
- Excellent communication and interpersonal skills; must be able to articulate ideas to creative agencies and marketing teams
- Highly creative, motivated, resourceful, and self-directed with the ability to deliver under pressure; passion for creating compelling and engaging content
- Ability to multi-task and work in a fast-paced environment
- Proficient in all social media platforms, paid social campaigns, SEO, Google Ads and PPC marketing, Google Analytics and website platforms
- Superior working knowledge of social networking channels, including but not limited to, Facebook, Twitter, Instagram, Pinterest, YouTube, Linked In, and blogging;
Social Media Metrics & Analytics
- Facebook Business Manager Proficient
- Proficient in Adobe Creative Cloud and Microsoft Office (Excel, PowerPoint, and Word)
- Working knowledge of team collaboration tools (Basecamp, Smartsheet, etc.)
LI-FS1
Ce qu’AmerisourceBergen offre
Nous offrons une rémunération globale concurrentielle. Notre engagement envers nos associés comprend l’offre de programmes d’avantages sociaux complets, diversifiés et conçus pour répondre aux divers besoins de l’ensemble de nos associés.
Grâce à notre présence mondiale et nos diverses unités commerciales, nous avons une approche équilibrée des avantages que nous offrons.
De nombreux avantages sociaux sont payés par l’entreprise, tandis que d’autres sont offerts par les cotisations des associés.
Les offres d’avantages sociaux spécifiques peuvent varier selon l’emplacement, le poste ou l’unité d’affaires.
Calendrier
Temps Plein
Affiliated Companies
Affiliated Companies : AmerisourceBergen Services Corporation
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