Social Media Marketing Manager
Social Media Marketing Manager
$85K - $120K annually
Miami, Florida
Summary :
The Social Media Manager plays a major role in making our Parks and Resorts a leader in the use of social media. Responsible for managing the strategy and creation of content that builds our social media communities as well as builds brand affinity.
The Manager must demonstrate a deep understanding of content strategy and social media management. Responsible for applying content
marketing strategy to develop and distribute content through social channels including Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest.
MAJOR RESPONSIBILITIES :
Creates new and creative ways to use social platforms and digital content to tell stories and
build our audience.
Creates on brand-disruptive social content across social networks such as Facebook, Twitter,
YouTube, Instagram, and more.
Responsible for all social content planning, programming, publishing, tagging, and editorial
calendar management in collaboration with the IMCD team and overall marketing messaging.
Responsible for creating and implementing industry-leading social publishing best practices
with engagement benchmarks for all social channels.
Devote time for the ongoing education of the Universal Orlando Team regarding social
media capabilities.
Social Media Strategy Development
Working with the Head of Social Media, develop the content strategy for our social channels
that drives ticket sales.
Operates as a social media lead strategist leading all integrated social media planning for
campaigns and segment initiatives.
Manage social media content team, including contractors and agencies, to ensure content
engages audiences in new and unique ways.
Work to operationalize and implement enterprise-wide social media capabilities and
collaborations.
Collaborate with key stakeholders and influence the integration of social executions with online
and offline programs from planning to execution.
Responsible for translation of existing social media workflows into actionable processes
Analyze and track campaign performance, making real-time recommendations and helping
solidify and operationalize global KPIs and dashboards.
Support training and enablement of social media engagement best practices and devote
time to the ongoing education of social media capabilities
Identify and create opportunities for social activations, develop strategic plans, and manage
executions and optimization of social media campaigns for the company
Assist in managing an external agency on social plans and developing creative assets
Understands and actively participates in Environmental, Health & Safety responsibilities by
following established UO policy, procedures, training, and team member involvement
activities.
Performs other duties as assigned.
EDUCATION :
Bachelor’s degree is preferred in Journalism, English, or Communication Master’s degree.
EXPERIENCE :
5+ years’ experience working in social media, digital media, or digital communications
experience in an agency or corporate setting, including at least one two years of
immersive social media experience; or equivalent combination of education and experience.
ADDITIONAL INFORMATION :
Proven experience managing successful high-profile projects that involve multiple businesses
functions, milestone tracking, and collaborations.
Apply
Please submit your updated resume for consideration. A recruiter with ttg Talent Solutions will
contact you via email / phone / text to arrange an interview. Please monitor your inbox / junk, and
voicemails.
At ttg," We believe in making a difference One Person at a Time"; ttg OPT.
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