SEO Sr. Manager
Industry / Sector
Not Applicable
Specialism
IFS - Clients & Markets
Management Level
Senior Manager
Job Description & Summary
A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm.
You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.
Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.
To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level.
To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.
As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution.
PwC Professional skills and responsibilities for this management level include but are not limited to :
- Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
- Deal effectively with ambiguous and unstructured problems and situations.
- Initiate open and candid coaching conversations at all levels.
- Move easily between big picture thinking and managing relevant detail.
- Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
- Contribute technical knowledge in area of specialism.
- Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
- Navigate the complexities of cross-border and / or diverse teams and engagements.
- Initiate and lead open conversations with teams, clients and stakeholders to build trust.
- Uphold the firm's code of ethics and business conduct.
As a member of the marketing team, this role helps create the digital marketing channel strategy, governance of our Martech stack and Economic Buyer CX.
This role is thoughtful and collaborative with a bias towards action and cares deeply about doing what's best for our customers.
Job Requirements and Preferences :
Basic Qualifications :
Minimum Degree Required :
High School Diploma
Minimum Years of Experience :
6 year(s) in digital marketing, product / project management and methodology.
Preferred Qualifications :
Degree Preferred : Bachelor Degree
Bachelor Degree
Preferred Fields of Study :
Marketing, Public Relations, Communications Studies / Speech Communication and Rhetoric, Advertising
Additional Educational Preferences :
Client Experience
Preferred Knowledge / Skills :
Demonstrating intimate-level abilities and a proven record of success in the following areas :
- Possessing knowledge of the SEO strategy;
- Demonstrating ability to design, own, manage, and communicate strategy / approach to SEO across internal cross-functional, stakeholder, and leadership team;
- Demonstrating functionality as a strategic SME with senior leader audience;
- Possessing knowledge of aspects around technical SEO and their impacts;
- Understanding current and evolving trends;
- Presenting insights and best practices around the changing SEO landscape and adherence to SEO best practices;
- Optimizing online customer engagement;
- Adopting data driven strategies that support sales and marketing efforts;
- Collaborating with Digital Engagement Senior Manager to manage pwc / us;
- Working various stakeholders to deliver industry leading digital experiences;
- Consulting with internal stakeholder groups on new and existing features and functionality, custom development requests and content effectiveness;
- Gathering and translating requirements for development;
- Employing UAT and UT testing to measure audience engagement and feature deployments to quantify the business benefit / impact;
- Performing and sharing competitive research on trends and user adoption strategies;
- Using data driven decision making to formulate and confirm strategy;
- Understanding design & development cycles such as wireframing, design concepts, business requirements, development cadence;
- Exhibiting knowledge of creating personalized web experiences, audience segmentation, and impacts to content strategy;
- Showcasing knowledge of user journeys & the relevance of website information architecture;
- Understanding web taxonomy and utilizing opportunities to leverage across digital channels;
- Understanding marketing technology stack impacts to digital strategy;
- Managing multiple, concurrent projects in various phases of ideation, execution, or delivery;
- Identifying new opportunities to develop technology solutions that drive value for PwC;
- Gathering input from our customers and internal / external sources;
- Justifying and prioritizing roadmaps, development initiatives;
- Testing and leaning into new experiences;
- Analyzing competitors / market trends;
- Evaluating new technologies;
- Building customer-facing web software or implementing enterprise system;
- Working knowledge and experience with CMS platforms;
- Executing specialization in information design / architecture, content strategy and user experience principles and industry leading practices;
- Demonstrating experience with Microsoft, Google Suite or Adobe analytics specialization;
- Owning relationship and interpersonal skills while managing multidisciplinary teams (indirect or direct) to meet strategic objectives;
- Working independently with an ambitious attitude;
- Operating successfully in areas of uncertainty and ambiguity, while being self-motivated and calm under pressure;
- Prioritizing / handling multiple initiatives in a fast-paced environment while keeping team on task;
- Demonstrating technical acumen with an ability to understand technology solutions and potential tradeoffs;
- Communicating technical concepts to business users;
- Owning verbal and written communication skills with the ability to influence and persuade stakeholders across the organization;
- Possessing experience in all aspects of optimizing the customer journey;
- Demonstrating experience with user testing, UAT, user research and data analytics; and,
- Understanding marketing automation tools and strategies.
Travel Requirements
Up to 20%
Job Posting End Date
Learn more about how we work :
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