Senior director public
About Gap
Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher.
The thread that’s run through those five decades is the phenomenal people that make up our brand our employees and our customers.
People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.
We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.
About the Role
What You'll Do
Public Relations
- Develop and manage all aspects of PR, including fashion and brand media outreach, customer events as it relates to product and fashion press and brand sponsorships
- Manages editorial of Communications in brand relative to those being deployed across the company to ensure consistency, coordination, and amplification of key messages (this includes all comms internal / external / social / creative) annually and seasonally, as well as provide guidance to Gap’s senior leadership / key spokespeople for external speaking opportunities
- Play strong, senior strategic role in helping to shape and optimize Gap’s seasonal omni-channel marketing plan as key PR / external communications leader
- Ensure big seasonal brand and product ideas are powerfully brought to life through PR / influencer activations by partnering with Gap creative / styling / production teams
Brand Communications
- Owns North America Brand Leader and Field Communications internally and externally, working closely with Company Comms and Investor Relations as needed, to amplify key brand moments, bolster executive / brand thought leadership around strategic initiatives and build / protect Brand and Company reputation
- Leads first line comms crisis mitigation relative to brand / store specific incidents inclusive of media statements, internal comms, response management with stakeholders and development of further preparedness plans
- Drive Employee Engagement in alignment with Culture / experience team and HR partners to engage our people across the brand through both enterprise-wide initiatives and brand-specific comms and experiences.
Who You Are
Who you are
- 15+ years marketing / communications experience - lifestyle / consumer / fashion PR experience is critical; partnership / sponsorship management experience preferred
- Strong annual and seasonal PR / external communications / partnership / sponsorship marketing strategy development and execution experience and skills
- Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.
- Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills
- Able to foster internal collaborations and exert influence, establish relationships, and nurture a network
- Desire to build a brand and aptitude for original, creative ideas, open-minded to new approaches
- Experience with influencer strategies and programs
- Manage and develop team of high performers
Benefits at Gap
- Merchandise discount for our brands : 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- Employees can take up to five on the clock hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- of the benefits we offer.
- For eligible employees
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