Digital Merchandiser
Digital Merchandiser
Newark, NJ
In collaboration with the Hive, Organic Search Lead, and the Digital Lead, the Digital Merchandiser is responsible for helping with the development and the tactical execution of the perfect page and taking action to win the search algorithm.
These execution plans and strategies must be aligned with business stakeholders and key bricks and clicks retailers, such as Walmart, Target, Kroger, Meijer, as well as pure play retailers like Amazon.
This role is highly collaborative and requires a strong customer focus, a drive for results, and a high degree of autonomy in a constantly changing digital commerce environment.
This role interacts with several key stakeholders across Marketing, Sales, Category, Shopper Insights, Shopper Marketing, and the Digital Team.
What are we looking for?
Minimum Requirements :
Bachelor’s Degree
Reporting and analytics experience
Good communication skills to educate & report across metrics
Advanced with Microsoft Excel and PowerPoint
Experience with SEO
Balanced analytical / conceptual skills to understand and then optimize page performance.
Proven project management skills, attention to detail, and exceptional organizational skills.
Experience with building collaborative relationships with multiple stakeholders
Preferred Requirements :
Experience in managing brand portfolios of products online
Have strong understanding of eCommerce landscape
Ability to benchmark market best practices in search, placement, content & ratings / review.
Understanding or familiarity with Salsify, CXH preferred
Understand core business metrics and how these can be influenced through online merchandising
Customer experience is preferred but not required
What would be your key responsibilities?
Drive Perfect Digital Store (PDS) improvements across retailers’ pages, focused on perfect page (content & ratings and reviews) and perfect position (winning the search algorithm) using tools such as eFundamentals, Nielsen, OneSpace and Power BI.
Develop strategies to win the customer algorithm and create SEO optimized content by coordinating with brands (everyday & seasonal), customer teams and agencies
Responsible for item setup & content management (Salsify, CXH, Label Insights, etc) & content syndication (basic content, above the fold, below the fold, video, etc) across customers.
Partner with Digital Hive & team lead to develop & upload content for new products, seasonal rotations, micro-moments, transitioning items, and discontinued products and ensure products are live and updated on retailers’ websites at the respective launch / discontinuation dates.
Define and implement test & learns across sub-set of online retailers to inform strategies and actions
Bring forward insights for MWC by analyzing competitors’ content, search & merchandising strategy around key criteria : content quality, integrity, ratings, and reviews & search.
Lead special projects like Mobile Images, Content Playbooks, driving digital muscle with brand teams, etc.
What can you expect from Mars?
Work with over , diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
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