Marketing specialist
PURPOSE
Builders FirstSource (BFS) is the nation’s largest supplier of structural building products, value-added components and services to the professional market for new residential construction and repair and remodeling.
We are the engine that powers the building of homes across America and the BFS Marketing Team is a critical mechanism within that engine.
Our team empowers builders, large and small across the country, to reach their maximum potential by marketing the ways our unrivaled portfolio of construction solutions can boost building speed, reduce jobsite labor and deliver significant savings for their businesses.
The Marketing & Communications Specialist is responsible for unearthing interesting stories and brainstorming content ideas that outshine bland, traditional corporate news.
1. External messaging : Execute communications campaigns in support of business objectives by ensuring that customers, media, investors and other key audiences understand why Builders FirstSource is transformative.
2. Internal messaging : Execute communications strategies rooted in what our workforce needs to know in order to understand, buy in and take action.
SUPERVISORY RESPONSIBILITIES
N / A
ESSENTIAL DUTIES & RESPONSIBILITIES
- Partner with the Sr. Communications Specialist to create a content editorial calendar based on overall business and marketing goals and manage projects through to completion.
- Foster cross-functional partnerships with the extended team across C-Suite, Marketing, Sales, HR,
Legal, Operations, Finance and other key partners within BFS to educate and inspire our workforce through internal communication initiatives.
- Be the ultimate BFS cultural ambassador, using multiple storytelling methods (e.g., emails, blog posts, videos, flyers and BFS First Team) to promote our company’s values.
- Collaborate with graphic designers to craft visuals that capture a distracted audience’s attention and advance communications efforts.
- Surface success stories to share across the broader company that reinforce our business objectives,
our culture and our people (e.g. DEI, BFS First Team, Drive to Zero, talent acquisition materials)
- Organize and facilitate internal BFS webinars, enabling corporate departmental leaders to share important updates with field management spread across the country.
- Oversee content creation for the BFS intranet while also developing and maintaining metrics that improve the efficiency of intranet communication efforts.
- Report data and leverage insights to drive continuous improvement of our strategic planning and communication efforts
- Ensure high marketing content quality by proofreading and editing materials before they are published.
- Other duties as assigned.
Builders FirstSource is an Equal Opportunity / Affirmative Action Employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or status as an individual with a disability.
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