Marketing specialist
For over 35 years, Yorktel has been the video managed services partner around the world for some of the largest business and government agencies.
With over 10,000 video systems under management worldwide more than any other video communications service provider Yorktel has the proven expertise and global reach to deliver enterprise-quality visual communications.
Yorktel is currently seeking a Marketing Specialist which calls for a marketing generalist, who can handle a broad variety of tasks in helping to support the marketing mission of the company.
The marketing mission has two key components :
- To support the sales force in closing deals through lead creation and campaigns and proposals (e.g. RFPs / RFIs). This requires the ability to understand what needs to be done, and to assist or undertake the completion of the project at hand.
- To support the branding of the company with customers, channel partners, analysts, news agencies, and the investment community.
The Marketing Specialist must maintain a positive attitude and be willing to help colleagues on marketing-appropriate tasks as needed, but also to be able to prioritize work items to assure the successful and on-time completion of key items.
Above all, an ideal candidate has the willingness to learn and evolve quickly.
Roles and Responsibilities :
- Understand the goals and objectives of the company and to understand the role of marketing in supporting them.
- Create, participate in the creation, or execute components of marketing programs to support revenue or company branding goals.
- Create presentations, collateral, campaigns, press release content, and other materials to support sales.
- Present marketing programs, concepts, and ideas to Yorktel employees of all levels as well as customers, channel partners and other outside parties as needed.
- Handle a project from conception to completion with initial guidance and minimal supervision. The output should be presentation-ready.
- Work with internal resources as well as external resources to complete tasks.
- Manage assigned aspects of programs and events such as customer meetings, trade shows and special events. This may include tracking and presenting results with analysis of key statistics such as cost per lead etc.
- Manage the content on the website and work with external vendors to make sure that the website has all current content.
- Develop and format written collateral for internal and external distribution
- Monitor Review and report on all Marketing activities
- Lead allocation, management, nurturing and reporting
- Ability to calculate and interpret activity ROI
- Social media channel management, content collation, writing, scheduling and reporting
- Liaison with media and advertising
- Assist with RFP’s as it relates to Corporate Marketing
- Other duties as assigned.
Skills and Abilities :
- Excellent skills in creating, modifying, and editing content using Microsoft Powerpoint and Microsoft Word. Graphic production skills are a plus, but not essential.
- Use of software applications preferredHubSpotDynamics CRMWordPressPowerPoint / Beautiful.aiCreatopy / CanvaAdobe Creative Suite (Photoshop, Illustrator, InDesign)
- Use of social media platforms required.LinkedIn (and Sales Navigator), Twitter, Facebook, YouTube, and others
- Familiar with SEO, PPC
- Ability to work with others in sometimes stressful and fast-paced environment
- Strong written and verbal communications skills
- Excellent problem solving skills
- Ability to work independently and in a team environment
- Ability to pay close attention to detail
- Ability toMulti-task
- Present a professional appearance at all times
- A team player with a clear understanding of Yorktel’s business
- Maintain a positive attitude and be willing to help colleagues on marketing-appropriate tasks as needed, but also to be able to prioritize work items to assure the successful and on-time completion of key items.
Education and Qualifications :
- Bachelors Degree in Marketing and / or Business Studies or equivalent experience
- 2-5 years’ work experience preferred
- Enterprise Collaboration / Technology industry experience preferred
Additional Requirements :
- Knowledge of AI tools preferred
- Use of Virtual Reality applications (e.g. Meta Quest 2) preferred
- Ability to lift and carry objects up to 25 lbs
- Frequent sitting, standing, and walking
- Limited weekend and / or night work may be required
- Must be able to pass suitability requirements
- Must be willing to complete background checks and drug tests as required by current or future contracts
Hybrid Work :
Our workplace considers the needs of our Yorktel colleagues, helping them strive for excellence in their work. We believe that introducing a hybrid working model - giving employees a minimum of 2 days per week at the office and flexible remote options- will embody our promise to make sure everyone's personal situations are taken into consideration.
Join us and you will enjoy an excellent salary and benefits package, including 401k and Flex 125 plans.
We conform to all the laws, statutes, and regulations concerning equal employment opportunities and affirmative action. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all our job openings.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, Genetic information and testing, family and medical leave, sexual orientation and gender identity or expression, protected veteran status, or any other characteristics protected by law.
We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint or otherwise oppose discrimination.
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