Account executive
Job Title : Marketing Account Executive
FLSA Status : Exempt
Job Family : Marketing
Department : Agency Marketing
Location : Home Office (Fort Wayne, IN)
JOB SUMMARY
Responsible to serve as the key resource for American Church Group agency partners in the
development and execution of marketing strategies in alignment with corporate marketing, brand, sales,
and customer retention goals.
POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential
functions.
Collaborate with ACG partners and marketing team members to develop and execute joint marketing
strategies.
Coordinate the execution of individual marketing plans and activities for ACG and custom agencies,
including MRC campaigns, social media, digital marketing, and direct mail.
Analyze ACG marketing program results and adjust strategy and tactics to maximize effectiveness of
future marketing activities, including post-event reporting and evaluation on ACG marketing programs.
Work with the Sr. ACG Agency Marketing Specialist to implement lead generation activities related to
marketing projects.
Contribute to overall branding efforts by leading the execution, timing, and follow-up of marketing
strategies among or on behalf of agencies.
Communicate agency marketing strategies and tactics to internal departments, working cross-functionally
with internal departments to ensure projects align with the company’s business objectives.
Follow established guidelines for the use of Brotherhood Mutual’s trademarks, logos, and other
intellectual property and communicates those guidelines to agents and employees.
- Identify industry trends, best practices, competition, and new opportunities.
- Exhibit at trade shows and special events to promote brand recognition and help develop leads.
- Ensure marketing activities for ACG and custom agencies are implemented on time and according to
plan, providing accurate and timely reports on marketing campaign effectiveness.
Complete other projects as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
The requirements listed below are representative of the knowledge, skills, and / or abilities required to perform
each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
- Must have strong communication skills and a sales competency.
- Must have strong organizational skills.
- Must have strong implementation skills.
- Must be willing to learn and adapt to corporate processes and various project management softwares.
- Demonstrate skills in coordinating projects, developing project plans, and implementing marketing
campaigns and communications.
Effectively interface with external contacts, Brotherhood employees, managers, and department staff
members.
EDUCATION AND / OR EXPERIENCE
List Degree Requirement, Years' Experience, and Certifications
Education and / or Experience
Must have a BA or BS in any major relevant to marketing communications effectiveness (includes
Business, Communications, Marketing, Public Relations, or Telecommunications).
- Must have one to three years of marketing experience.
- Three to five years of marketing experience is desired.
- Insurance education-AINS is desired.
- Accreditation with IABC (International Association of Business Communicators) or PRSA (Public
Relations Society of America) is desired.
Terms and Conditions
This description is intended to describe the general content of and requirements for the
performance of this position. It is not to be construed as an exhaustive statement of duties,
responsibilities, or requirements.
Because the company’s niche is the church and related ministries market, and because effective
service requires a thorough understanding of this market, persons in this position must be
alienate nor offend persons within this target niche.
Brotherhood Mutual Insurance Company reserves the right to modify, interpret, or apply this
position description in any way the company desires. This job description in no way implies that
these are the only duties, including essential duties, to be performed by the employee occupying
this position. This position description is not an employment contract, implied or otherwise. The
employment relationship remains at-will .
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