Product Marketing Advisor
Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow.
Working at Gainwell carries its rewards. Youll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development.
Summary
The Product Marketing Advisor is responsible for driving demand for the assigned portfolio of solutions. This position is responsible for understanding the market and buyers, developing the product marketing strategy and go-to-market plans, crafting differentiating messaging, and producing related deliverables for the Sales, Marketing and Product organizations at Gainwell Technologies.
The ideal candidate must be self-motivated, must have demonstrated excellent leadership, collaboration, and business acumen and must have a broad understanding of the overall marketing function.
Your role in our mission
- Acquire and apply market, competitive, and customer insights to inform marketing plans and provide insights to help guide the solution roadmap and strategy.
- Craft value propositions and go-to-market messages with clearly defined differentiators.
- Collaborate with product managers, subject matter experts, outside vendors and other team members
- Design robust product launches / re-launches and manage the cross-functional implementation of the plan.
- Work collaboratively with other functions to create a go-to-market strategy, messaging, content and campaign plan to drive demand and lead generation activities.
- Work with marketing team members to create impactful marketing resources, including case studies, data sheets, whitepapers, FAQs, blog posts, sales presentation decks, etc.
- Work with sales team members and other internal stakeholders to provide training on value propositions and product positioning.
- Track feedback and monitor industry trends to ensure campaign relevancy, measure performance and adjust marketing accordingly.
What we're looking for
- 5+ years of product marketing experience
- Strong writing skills
- 3-5 yrs of healthcare / tech experience - preferred
- Proven experience creating innovative, high-impact go-to-market strategies.
- Exceptional knowledge of sales, marketing and development processes.
- Proficiency in Microsoft Office tools, Salesforce.com and Adobe Suite appreciated.
- Experience working within an Account-Based Marketing environment appreciated.
- Outstanding written and verbal communication skills.
- Excellent people skills, including effective presentation skills.
- Proven ability to handle multiple projects simultaneously, working under pressures and deadlines to complete assigned tasks.
- Ability to effectively manage relationships in a dynamic marketing organization and work well in cross-functional teams
What you should expect in this role
This is a remote position, and can be based anywhere in the US
The pay range for this position is $82,700.00 - $118,100.00 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.
Put your passion to work at Gainwell. Youll have the opportunity to grow your career in a company that values work flexibility, learning, and career development.
All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a , and educational assistance.
We also have a variety of leadership and technical development academies to help build your skills and capabilities.
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