Marketing Coordinator
The Marketing & Content Coordinator will assist in creating best-in-class, fully integrated digital strategy, rooted in WHY focused philosophy.
As a Marketing & Content Coordinator for FB Society, you will own creative content capture and strategic execution of social media and creative properties for Sixty Vines and Whiskey Cake.
The Marketing & Content Coordinator will support the Brand Managers of Sixty Vines, Whiskey Cake and Mexican Sugar in maintaining website, menus and POS materials.
This role requires the ability to manage multiple, concurrent projects and initiatives while maintaining a positive attitude and energy.
Driver of Digital
Develop strategic brand-right
content calendars and execute posting for Instagram, Facebook and Tik Tok social
media platforms
Set specific objectives and pull monthly analytics
reporting to inform content strategy
Act as point person for local
social leads at each restaurant location and track performance to ensure expectations
are met
Collaborate with creative
services to develop effective and on-brand promotional collateral
Develop email campaigns and analyze
results to drive ongoing improvements in open rates, clicks and
reservations
Communicate with followers, respond to queries in
a timely manner and monitor customer reviews for brand-wide accounts
Oversee social media accounts’ design (e.g.
Facebook timeline cover, profile pictures and blog layout)
Ideate and execute digital campaigns to drive
brand awareness and engagement
Stay up to date with current technologies and
trends in social media, design tools and applications and act quickly on
timely trends
Brand Ambassador
Engage with brand
platform / campaign to ensure fresh, exciting messaging reflective of Brand
Pillars and DNA
Assist with managing the
marketing calendar and execution of tactical support for Sixty Vines,
Whiskey Cake and Mexican Sugar brands
Assist with traffic driving
campaigns, leveraging promotions, events and integrated campaigns
Business Partner
Measure, analyze and optimize
brand marketing campaigns and programs
Support brand manager and
external agencies to create and produce impactful menus, in-restaurant POS
materials and graphics for ad campaigns and events
Create, proofread, and edit copy
for various brand marketing channels, ensuring consistent voice
Conduct both broader and local
market research and analyze competitive trends
Manage external vendors for
production and fulfillment of marketing materials
Local Marketing Maven
Successfully execute marketing tactics
for new restaurant openings
Identify and activate local
marketing opportunities, sponsorships, and grassroots marketing
Work with restaurant operations
leadership to ideate sales building promotions
A Successful Marketing Coordinator :
Outstanding copywriting skills
using brand voice
Up-to-date with the latest digital technologies and
social media trends
Demonstrates an exceptional sense
of creativity
Delivers out-of-the-box thinking
and solutions
Self-starter who thrives is a
fast-paced environment
Handles and prioritizes multiple
projects
Previous experience in social
media management
Bachelor’s degree in Marketing,
Advertising, Communications, Business, or similar
Previous experience in the
restaurant, food service or hospitality industries
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