Marketing Coordinator
Job Responsibilities
Typical duties will include, but are not limited to :
Marketing
- Collaborate with the Programs team to create and implement marketing strategies for ABC’s broad range of programs including Volunteer Lawyers & Professionals for the Arts (VLPA), Arts Board Matching, Periscope : Artist Entrepreneur Training, Education Seminars, Fiscal Sponsorship, and Creative Advantage
- Generate compelling, engaging written and visual content to effectively communicate the value of these programs for marketing materials, including one-sheets, newsletters, social media posts, and website updates.
- Promote and market special events, fundraisers, and other community engagement activities.
- With input from the Programs team, craft captivating stories that highlight the success and achievements of artists, volunteers, and other participants involved in ABC’s programs.
- Coordinate and disseminate program- and event-related content across identified external channels such as community calendars or other event listings.
- Assist Programs team in creating and distributing media alerts or press releases.
- Assist Development Coordinator and Executive Director with creation of Annual Report
Social Media
- Manage ABC’s social media presence across various platforms (primarily Instagram, LinkedIn, Facebook, and Twitter), ensuring consistent branding and engaging content.
- Develop and schedule posts, respond to inquiries and comments, and track engagement metrics to inform future strategies.
- Create and disseminate social media toolkits to community partners and stakeholders to amplify and expand the reach of social media marketing efforts.
- Monitor social media best practices and new opportunities to best engage with current and new audiences.
Event Support
Assist with on-site marketing efforts such as staffing event tables, setting up signage, or other all hands-on deck functions for programs and events.
General
- Serve as the front line of the organization by managing all general office communications including main phone line and email address, responding to or routing inquiries appropriately.
- Uphold ABC’s brand standards across all marketing materials and communications.
- Maintain a cohesive visual identity and tone of voice that aligns with ABC’s mission and values.
- Track marketing performance and provide insights to inform marketing strategies and program development.
- Conduct market research and analysis to identify new opportunities, target demographics, and / or emerging trends in the arts sector.
Qualifications
Position Requirements & Qualifications
Education / Experience
- High school diploma or GED required; Associate’s degree or Bachelor’s degree or equivalent experience in marketing, communications, or a related field preferred.
- Demonstrated experience in marketing, with specific experience in the nonprofit or arts sector a plus.
- Graphic design experience a plus
Characteristics, Knowledge, Skills and Abilities
- Passion for serving and building relationships across the Greater Nashville arts community, including artists, arts nonprofits, and creative businesses.
- Outstanding written and verbal communications skills, with the ability to craft compelling narratives and adapt messaging for various channels and audiences.
- Proficiency in social media management, content creation, and digital marketing tools and platforms
- Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines.
- Dynamic self-starter with a high degree of professional independence and ability to exercise impeccable judgment with minimal guidelines.
- Collaborative mindset, confidence working within a small team, and proven ability to work with a variety of people and environments.
- Excellent knowledge of office software including Microsoft Office and GSuite (Docs, Sheets, Forms, etc.) and email marketing systems (MyEmma, MailChimp, etc.)
- Familiarity with task management software such as Asana, Basecamp, or Slack
- Knowledge of graphic design principles and experience with design software a plus
- Comfort using databases and marketing analytics tools Salesforce and / or Google Analytics experience a plus, but not required.
Environmental Conditions & Physical Demands
The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices and meeting rooms;
use of safe work practices with office equipment, avoidance of trips and falls, and observance of fire regulations. The Arts & Business Council employs a flexible, hybrid work model with time spent in a temperature-controlled office and / or the employee’s preferred remote work location.
Some work events may be outside or in temperature-controlled offices / venues.
- Some work outside of typical office hours may be required during the planning and execution of special events. Some light local travel to run errands may also be required.
- The work environment will require walking, standing, bending and carrying items weighing 1-30 lbs. Also, the employee must have manual dexterity, visual and auditory acuity.
Reasonable accommodations may be made.
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