CRM Marketing Coordinator
Marcum LLP offers a great career with exceptional benefits.
There’s a lot to think about when it comes to launching your career. At Marcum, we offer you a world of opportunity, a highly competitive salary, exceptional benefits, flexible work options, and industry-leading technology, all within an environment that values your contributions and supports your professional growth.
At Marcum, eligible associates receive a benefits package that includes health, dental, and vision insurance, short and long-term disability insurance, life insurance, flexible spending accounts, and transit benefits, as well as paid time off, a 401(k) plan with an employer contribution, and a profit sharing plan.
Join us to help our CRM team build a robust, integrated platform for business development and marketing at a rapidly growing firm.
Using Salesforce, you will help us educate users, ensure high quality data, and manage a complex tool.
The ideal candidate will enjoy analytics and working with data to identify trends that we’ll need to optimize campaigns and business intelligence.
If you’re self-driven, organized, and have a keen eye for detail, we’d love to hear from you.
Responsibilities
Customer Service
- Support users in addressing challenges and solving problems using CRM tools.
- Assist the reporting lead and the Sr. CRM Manager with report and dashboard creation to identify and report on KPIs
- Identify themes and build resources to support users.
- Support training sessions through webinar production and deliver or training components.
Data Hygiene
- Monitor and maintain good data hygiene practices for the database.
- Work with users to improve processes and recommend permanent solutions to maintain high quality data
- Assist and lead CRM data clean-up initiatives.
- Prepare data for upload, as needed.
- Identify and merge duplicates or erroneous data.
- Research and backfill data as needed.
Admin & Analysis
- Maintain and manager license holders; evaluate user data and make recommendations to optimize resources.
- Assist in monitoring and maintaining integrated systems. Escalate concerns about data quality.
- Additional responsibilities may be included, based on the firm’s needs and the successful applicant’s particular strengths and areas of interest.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Information Systems or related field
- Early Career : 2+ years’ experience
- Experience using Salesforce and creating reports within.
- Knowledge of Excel (basic formulas, formatting, sorting lists, etc.)
- Superior attention to detail
- Strong ability to organize and prioritize in a fast-paced environment
- Comfortable working with large data sets
- Strong research and analytical skills
- Solutions-oriented, proactive problem-solver
- Passionate about learning and staying up-to-date with the latest in Salesforce features, technology and data requirements
- Excellent interpersonal and communication skills ability to work within a multi-faceted business environment and effectively collaborate with others
- HubSpot, Microsoft Dynamics, and / or Introhive experience a plus
Experience in data visualization, predictive analytics, and marketing automation a plus.
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