Marketing Communications Copywriter
SUMMARY
The Marketing Communications Copywriter proven role requires someone who thrives working in a fast-paced environment, producing written content that accurately reflects the brands for marketing collateral including advertising campaigns, social media, digital marketing, and meetings and events.
The Marketing Communications Copywriter must be professionally proficient in their ability to understand business needs and objectives collaborate with other Team Members and departments, and external partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Serve as the primary copywriter for the Grand Sierra Resort brand in the creation of all marketing and areas of the resort including but not limited to scripts, ads (print, digital), email (including subject line, preview text and body copy), web, blog articles, press releases, text messages, campaigns, new business and digital media requirements.
- Responsible for all written content from start to finish including drafting content, editing, managing review / approval cycles, and producing for the needs of required outputs.
- To curate a robust library of written content to ensure consistency and accuracy across multiple channels, including the development and management of a writing style guide covering multiple use cases.
- Provide content for and update third-party websites with current brand and product written content.
- Play a key role in shaping the written storyline of content touchpoints while assisting to maintain the brand asset libraries.
- Assist the marketing team with regular asset management and obtaining all creative and marketing objectives.
- Work with clearly detailed content briefs, as well as creating content briefs.
- To be up to date on writing trends to ensure we are at the forefront of content.
- Produce regular reports showing content performance, including search keyword analytics, web page ranking as well as regular analysis and multivariate testing to ensure optimal content efficacy.
- Participation in marketing, public relations and related meetings.
- Must have excellent knowledge and understanding of producing effecting content for Search Engine Optimization (SEO) across all affected channels including ability to research, analyze, diagnose and improve content using industry standard tools and processes.
- Must have excellent skills in producing effective copy for email subject lines and preview text including ability to research, analyze, diagnose and improve content using standard tools and processes, such as multivariate (A / B) tests.
- Have a sound knowledge of the evolving nature of social media as it relates to compelling and engaging content.
- Must display a desire to grow within the brand and see this as a long term position.
- Develop creative concepts and execute effective written content within parameters of brand guidelines for multiple projects in multiple platforms.
- Ability to collaborate and interact effectively with internal and external clients, vendors, team members, and department staff.
- Identify, diagnose and implement opportunities, and / or resolve issues, for improved content development, deliverability and performance.
Provide actionable recommendations to improvement to marketing initiatives.
Other activities and duties as assigned and requested by Digital Marketing Director, or other senior Marketing management team members.
KNOWLEDGE / SKILLS / ABILITIES
- Proactive, energetic personality with inquiring, investigative mind.
- Flexible and adaptable in regards to learning and understanding new technologies and practices.
- Ability to conduct research into application and software related issues and products.
- Highly logical and technically proficient.
- Keen attention to detail with proven analytical and problem-solving abilities.
- Ability to work independently in fast past environment, prioritize, multi-task and meet deadlines
- Excellent knowledge and command of the English language, grammar, and writing styles.
- Must display a passion for producing content in multiple writing styles with a high degree of editorial integrity e.g.
Persuasive, Narrative, Expository and Descriptive.
- Experience with industry standard development and editing tools and management software.
- Must have professional level skills with writing and editorial related computer programs such as MS Word.
EDUCATION and / or EXPERIENCE
- BA / BS degree in related field or equivalent working experience is required.
- Minimum four (4) years of experience in marketing and communication copywriting is required.
- Hospitality and casino gaming experience, especially understanding of guest expectations and offers is preferred.
PHYSICAL DEMANDS
- While performing the duties of this job, the team member is constantly standing, kneeling, walking, reaching, twisting, grasping, lifting, listening, using computer, telephone, and speaking
- Frequently using wrist motion, dexterity, eye-hand coordination, and writing, typing on computer keyboard
- Must be able to lift, push, or pull up to 50 pounds
WORK ENVIRONMENT
Work performed indoors and outdoors. The noise level in the work environment is usually loud. Team Member may be exposed to odor and secondhand smoke.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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