Marketing Manager
Company Description
Ayr is an expanding vertically integrated, U.S. multi-state cannabis operator. Based on the belief that everything starts with the quality of the plant, the Company’s mission is to cultivate the finest quality cannabis at scale and deliver remarkable experiences to its customers every day.
We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because it’s this dedication to creating a culture of excellence, one where we’re all empowered to achieve our dreams, that will propel us forward.
We’re a company that puts our people first. A place where talent is rewarded, diversity is celebrated, and innovative thinking is championed and we believe that together we can build a better and brighter future for ourselves, our industry, and our world.
Job Summary
Ayr Wellness is looking for a highly creative, forward-thinking Marketing Manager to support retail and brand-specific marketing initiatives for the state of Nevada.
Reporting to the Director of Marketing, this individual will be responsible for executing all consumer programming, social media and promotional strategy, utilizing a data-driven approach to customer relationship management.
Responsibilities
- Maintain overall project planning calendar and master timeline for marketing and research, including key events, milestones and deliverables.
- Create content as needed, and review in a timeline manner with appropriate leaders.
- Manage marketing projects through entire lifecycle and ensure all marketing assets are organized and available on demand.
- Manage all 3rd party vendor relationships (including retail cannabis vendors).
- Organize and manage promotional activities for new product and service launches.
- Localization and event coordination manage all aspects of retail and wholesale / brand localization with direction from Director of Marketing.
- Lead our local community engagement for the state of Nevada.
- Create and manage surveys, behavioral and market research, and competitive analysis.
- Report on in-store KPI’s for all marketing and retail promotions.
- Manage all retail social media. Work in conjunction with Digital Marketing Manager for social strategy.
- Guide the flow of work and information through internal teams (design, editorial, production, programming).
- Manage retail brand elements across regional retail locations, prioritizing consistency and convenience.
Qualifications
- Proven working experience in marketing, and brand marketing in eCommerce or retail.
- Experience in optimizing digital landing pages and user funnels.
- Project management skills, with experience running large scope projects with cross over departments.
- Cannabis experience strongly preferred.
- 2-3 years’ experience in content design marketing, eCommerce marketing, Brand project management and / or retail marketing experience
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