Marketing - VP Growth Marketing
Marketing - VP Growth Marketing
Alaska, USA Arizona, USA California, USA Florida, USA Kent, WA, USA Nevada, USA Texas, USA Wyoming, USA Virtual Req #301 Friday, June 30, 2023 We embrace passionate Team Members who consistently display our values : United, Informative, Approachable, Caring and Transparent.
We are united in our collective effort to achieve member goals and proactively provide solutions tailored to individual Member needs.
We are committed to ensuring that each Member receives a positive service experience and trusted financial advice. Join the Nuvision Team today! Let us be part of your career journey! In conjunction with the SVP of Marketing, the VP Marketing oversees, develops and executes member acquisition, retention, and cross sell marketing campaigns that accelerates credit union’s growth across all regions and channels including retail and digital.
The VP Growth Marketing collaborates with internal business partners including Retail, Mortgage, Small Business, Product Management, Digital to ensure effective marketing campaigns that drive asset growth through new member acquisition, member retention, and increased cross sell with existing members.
Collaborates with Analytics team to develop campaign tracking metrics and insights that continuously improve campaign performance in terms of response rates and top of funnel leads.
Partners with Sales and Operations to increase lead conversions through sales funnel. The VP Growth Marketing position is also responsible for the credit union’s website, social media and online presence.
Oversees creative, campaign management, digital, and marketing specialist functions.
Responsibilities :
- Evaluate and develop campaign strategy and framework that focuses on driving growth from new customer acquisition, upsell / cross-sell and retention opportunities.
- Implement A / B tests to inform future initiatives and drive efficiencies
- Develop and execute integrated marketing campaign plans including key messaging, positioning, channel spend allocations and measurable objectives are all in alignment with business goals
- Lead efforts to ensure campaign measurement of campaign results and communication of campaign results on a regular cadence across cross-functional teams in order to inform augmentation of future campaign
- Work closely with a variety of agencies, media partners and cross-functional teams in driving business objectives
- Manages functional contributions from creative, digital marketing and marketing specialist to ensure high quality standards and quantity of marketing efforts to support company growth
- Oversees the lead management process and marketing technology, including marketing automation, and others. Contributes to the sales process.
Ensures member touchpoints are seamless across all channels
- Monitors performance provides ongoing performance feedback and coaching to direct reports, indirect reports and others as needed, and conducts performance & development conversations as well as effective performance evaluations.
- Expects and enables team members to support the work of peers.
- Provide appropriate communications and updates to up-line leader pertaining to areas of responsibilities.
- Actively engages in continuous improvement activities.
- Represents the Credit Union in a positive and professional manner. Maintains the confidentiality of sensitive member, team member, and other corporate information.
- Treats co-workers and members with respect.
- Supports, participates and volunteers in, member community activities, member relations and events that promote member-centric experiences.
- Fulfills other, related duties, as assigned.
Qualifications :
- 7-10 years of progressive responsibilities and experience in marketing and / or related areas. Inclusive of 5-years decision-making and management experience.
- Comprehensive knowledge of fundamental marketing principles and strategies.
- Comprehensive knowledge of traditional and digital marketing channels.
- Comprehensive knowledge of marketing technologies, including marketing automation (Marketo), social and digital media, and other new and emerging tools.
- Strong working knowledge of SEO, SEM, and Google Analytics.
- Working knowledge of platforms / tools to improve effectiveness of Marketing (such as CuneXus and Q2)
- Strong management and interpersonal skills with all levels of staff across diverse functions.
Strong organizational skills.
- Excellent Copy Writing
- Strong problem-solving skills.
- Creative and able to develop innovative solutions.
- Excellent written, verbal, and presentation skills.
- Self-starter.
- Ability to develop and present strategic recommendations that would benefit the organization as a whole for the big picture and vision.
- Must be able to plan, coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion in a fast-paced environment.
- Ability to construct, analyze and provide reports with metrics either through Excel or Prism to key management, and stakeholders.
- Uses dashboards, scorecards, and best practices for reporting.
- Dealing with Ambiguity, Managing Vision and Purpose, Organizational Agility, Perspective, Strategic Agility
- Experience working at a financial institution
- Experience working for an organization with a regional model that includes some matrix reporting.
Education :
Bachelor’s Degree in marketing, advertising, communications, business management, or related field or equivalent work experience and / or training or education.
Website : nuvisionfederal.com / careers
Pay scale by applicable geographic location :
- Alaska : $119,842.15 - $149,802.69
- Arizona : $104,926.18 - $131,157.72
- California : $115,213.06 - $144,016.32
- Florida : $99,268.39 - $124,085.49
- Nevada : $107,497.90 - $134,372.37
- Texas : $100,811.42 - $126,014.28
- Washington : $122,928.22 - $153,660.27
- Wyoming : $99,268.39 - $124,085.49
The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, job related training / education, etc.
California Employee Privacy Notice :
Benefits :Covid-19 Precaution(s) :
- Remote Interview Process (some positions vary)
- In-Person Interview required for Front-Line Positions
- Social Distancing and Mask Guidelines in place
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