Campaign Marketing Manager
Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow.
Working at Gainwell carries its rewards. You’ll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development.
Summary
Working at Gainwell carries its rewards. You’ll have an incredible opportunity to grow your career in a company that values work-life balance, flexibility, learning, and career development.
You’ll have the opportunity to add to your technical credentials and certifications while enjoying a great company culture above all.
We are looking for a talented Campaign Marketing Manager who will be responsible for planning and implementing strategic account-based marketing (ABM) campaigns for enterprise and line of business audience segments as well as managing MarTech platforms.
This position will partner closely with the product marketing and integrated marketing teams to conceptualize and plan strategic marketing campaigns and measure goals and objectives aligned with cross-functional teams.
Your role in our mission
Essential Job Functions
- Creates campaign elements needed for strategic marketing campaigns
- Execute an ABM campaign strategy with identified target accounts and align content and marketing programs to the customer throughout the sales cycle
- Collaboration with internal stakeholders to understand campaign priorities, strategies that supports all lines of business
- Develop campaign calendars and journeys for all campaign elements within each marketing campaign, including email, digital ads, and direct mail
- Ensures the campaign mix appropriately reflects the strategic priorities from the corporate strategy
- Identifies content assets required to support campaign strategies and partner with Content Marketing to drive production of assets
- Evaluates and measures performance of all campaigns against defined KPIs, and provides feedback and recommendations to marketing team members
- Provides and implements industry best practices for strategic, multi-channel campaigns
- Acquire and apply market, competitive, and customer insights to inform marketing plans and strategies
- Track feedback and monitor industry trends to ensure campaign relevancy, measure performance and adjust marketing accordingly
- Operate marketing technology at an admin level
What we're looking for
Basic Qualifications
- BA in Marketing or 7+ years of equivalent work experience
- 5+ years of Multi-channel campaign experience (email / web / displays)
- 3+ years of Demandbase / HubSpot experience - Preferred
- 3+ years of campaign marketing experience (Healthcare Industry a plus)
- 3+ years of Account Based Marketing (ABM) - Preferred
- Strong presenter who communicates ideas clearly
What you should expect in this role
Work Environment
- Fully Remote (Within the US)
- Travel may be required up 10%
The pay range for this position is $82,700.00 - $118,100.00 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.
Put your passion to work at Gainwell. You’ll have the opportunity to grow your career in a company that values work flexibility, learning, and career development.
All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits , and educational assistance.
We also have a variety of leadership and technical development academies to help build your skills and capabilities.
We believe nothing is impossible when you bring together people who care deeply about making healthcare work better for everyone.
Build your career with Gainwell, an industry leader. You’ll be joining a company where collaboration, innovation, and inclusion fuel our growth.
Learn more about Gainwell at our company website and visit our Careers site for all available job role openings.
Gainwell Technologies is committed to a diverse, equitable, and inclusive workplace. We are proud to be an Equal Opportunity Employer, where all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
We celebrate diversity and are dedicated to creating an inclusive environment for all employees.
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