Marketing Director
Quality Electrical Distribution (QED) is a regional electrical distributor serving residential and commercial contractors, industrial facilities, and OEM businesses.
We're one of the nation's top 50 wholesalers of electrical supplies, operating more than 12 branches in Arizona, Colorado, Nevada, and employing more than 340 associates.
Just as in our first year, we have an unwavering dedication to quality - from the products we supply to the excellent design skills and deep product knowledge of our staff.
At QED , we embrace what makes us unique. As a company with local roots and global reach, we excel at the diversity of our Associates and the different ways each of us contributes to our success.
What keeps us at the forefront of progress? OUR PEOPLE . No matter where they work or who they are, we trust their individual skills and qualities and give them everything they need to reach their full potential.
Job Summary
The Director of Marketing is responsible for all aspects of B2B Marketing and will lead an existing teams of marketing, eCommerce, and digital solution specialists.
They leverage the Sonepar marketing team as needed to create and execute innovative marketing strategies to profitably increase revenue, grow market share and enhance the brand.
The Director possess refined communication and leadership skills, with proven success in omnichannel marketing campaigns across the spectrum of both traditional and digital channels.
This is a great opportunity to manage change and digitize the organization!
Job Responsibilities
- Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight the companies key differentiators.
- Utilize digital analytics to understand customer behaviors, identify business opportunities, and increase outreach.
- Develop channel, segment, and market strategies to enable targeted marketing, increase revenue and grow the company brand.
- Work alongside key manufacturers to develop and execute joint marketing plans that are equitable to both the company and its vendor partners.
- Develop KPIs and reporting structure to measure and track campaign results, while looking for areas of improvement through in-depth analysis.
- Establish the annual marketing budget, including, but not limited to, associates, major events, promotions, materials, co-op funds, and market development funds.
Coordinate and administer all marketing funds and expenses at both a corporate and a local level.
- Maximize the company's social, digital and web presence across platforms to drive customer awareness, engagement, affinity, and purchase.
- Work cross-functionally with Purchasing, Pricing, Sales and Operations to make sure all marketing promotions can be and are delivered with a high level of quality exceeding customer expectations.
- Direct and manage key events, programs and promotions leveraging all marketing disciplines that maximize market awareness and generate business opportunities.
- Continue to strengthen the company’s unique and compelling image, culture, and voice to build relevance and retention among targeted B2B audiences.
- Empower and motivate marketing associates to grow the brand and achieve short and long-term marketing goals.
- Other duties as assigned.
Minimum work experience requirements :
- 5+ years related experience with an emphasis in strategic planning, market analysis, brand management, and budgeting.
- Experience in B2B Marketing; marketing automation, sales enablement, CRM systems and analytics.
- Experience partnering with cross-functional teams at local and national level.
Minimum education requirements :
- Bachelor’s degree in marketing, sales or business related field preferred
- Or, equivalent experience through work experience
Salary Range : $95,000 - $125,000
Associate Benefits :
- Benefit eligibility after 30 days of employment including several company paid benefits
- 401(k) eligibility with competitive company match
- Access to wellness rewards, discount plans, paid parental leave and Employee Assistance Program (EAP) services
- Vacation, Holidays, Personal / Sick Days, Jury Duty, Bereavement Days
- Promotional opportunity
- Work in a fast paced and innovative company, meeting passionate associates with diverse backgrounds and experiences
Equal Employment Opportunity Statement
Sonepar is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. #LI-JW1
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, .
Pay Transparency Non-Discrimination Provision
Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
Learn more about QED !
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