Program Coordinator (Marketing)
Description
DEFINITION
Coordinate, organize, and implement delivery of marketing materials related to recreation and social services to the citizens of Danville in accordance with program objectives set forth by the Recreation, Arts, and Community Services Department.
Perform professional duties such as copywriting and scheduling to assist, coordinate, and implement Department and Town’s branding and communication efforts.
SUPERVISION RECEIVED AND EXERCISED
Receives direction from a Program Supervisor. Exercises supervision over Program Assistants and other program personnel, as assigned.
ESSENTIAL JOB DUTIES
Essential duties may include, but are not limited to, the following :
- Schedule and coordinate the communications and outreach functions for the Department, including working with program staff and communications staff to ensure deadlines are met.
- Manage the data gathering and production process of the quarterly activity guide, including the proofing schedule, gathering content, and working with staff to ensure accuracy and timeliness.
- Develop and update content for the department’s digital presence, including website, social media platforms, and outgoing correspondence.
- Write content for public communications, including newsletters, flyers, brochures, posters, banners, press releases, and social media posts.
- Organize and maintain photos and videos for department programs and activities, including tracking photography needs for upcoming outreach and ensuring digital files are organized.
- Conduct and attend various training seminars, staff meetings, and community meetings.
- Develop department informational, educational, and outreach materials and activities as requested, including internal training documents and attending events.
- Receive project and / or issue direction from Department Director or Designee, as needed.
- Provide technical guidance to the department regarding effective marketing strategies.
- Photograph Town programs, events, and CIP projects.
- Attend public meetings, as needed; serve on Town-wide committees and ad hoc project assignments.
- Perform duties within OSHA standards and other duties as assigned.
QUALIFICATIONS
Knowledge of :
- Effective marketing copywriting and social media copywriting, including AP Style, correct English usage, spelling, grammar, and punctuation.
- Social media best practices for graphics, written content, and timing.
- Basic digital photography skills (with DSLR or smartphone equipment).
- Modern office methods, procedures, organization, and equipment, including automation hardware and software.
- Internet skills, including use of social media
Ability to :
- Develop messages for marketing across print and digital media.
- Select imagery to support written messages.
- Manage a print production schedule as well as social media schedules to support ongoing activities as well as annual events.
- Work independently and efficiently with minimal supervision.
- Communicate effectively in both verbal and written form.
- Establish and maintain effective working relationships with employees and the public.
- Develop project work plans and schedules; determine priorities to meet assigned deadlines.
- Capture action-oriented photos of programs and projects.
- Work a flexible schedule, including evenings and weekends, as needed.
EXPERIENCE AND EDUCATION
Any combination of experience and education that would likely provide the required knowledge and abilities is qualifying.
A typical way to obtain the knowledge and abilities would be :
Experience :
Two (2) years full-time or four (4) years part-time related professional experience in communications, public relations, or marketing work in a team environment or any equivalent combination of education or experience.
Background knowledge or experience in municipal parks and recreation is desirable.
Education :
Equivalent to completion of an Associate’s Degree and / or advanced experience in communications, public relations, or marketing.
A Bachelor’s degree is desirable.
LICENSE(S) AND CERTIFICATION(S)
Possession of a valid California State Driver's License or license in another state with the ability to obtain a California license within 30 days of hire.
First Aid and CPR certification is required but may be obtained during probationary period.
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