Marketing manager
Position Summary
Under the direction of the Director of Marketing, the Marketing Manager plans, directs and coordinates the marketing department’s advertising, promotions, special events and reinvestment programs for Sandia Resort and Casino.
This position is responsible for assisting the Director of Marketing and Executive team members in strategically developing the vision and direction for the marketing department and property.
Supervision Exercised
Reports to the Director of Marketing.
Supervises the following personnel :
- Graphic Artist(2)
- Digital Multimedia Specialist
- Other personnel as assigned.
Major Duties and Responsibilities
Assists with the development and implementation of short and long term strategic marketing plans involving advertising, promotions, special events, and reinvestment programs.
- Manages the marketing budget and communicates results and forecasts to business partners.
- Works closely with Director of Marketing and department managers to develop marketing plans and strategies to execute business plans and grow revenue.
- Leads and participates in management level meetings intended to communicate marketing initiatives for the organization.
- Identify and execute upon opportunities as they relate to the position.
- Support the development, strategy and execution of VIP and entertainment initiatives.
- Writes promotion and special event rules and ensures implementation occurs as designed.
- Develops contracts, ensures the contract approval process is followed and communicates to outside vendors and business partners at the property.
- Supports the process vendor selection and other purchasing processes.
- Works with outside vendors to ensure delivery and pricing is acceptable with organizational purchasing standards.
- Builds strategic alliances with reputable business partners creating greater brand awareness and financial benefit to Sandia Resort and Casino.
- Monitors GL activity for expense control including tracking invoices, payroll verification, accruals, prepaid accounts, and variance reporting for areas assigned.
- Coordinates with various departments and agencies regarding departmental needs, such as ensuring the proper staffing and supplies are ready on time.
- Performs duties in accordance with property compliance and regulation standards as established by the Pueblo of Sandia and governed by the policies of the NIGC and STGC.
- Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs.
- Routinely and periodically checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance with organizational and department standards.
- Performs additional duties and responsibilities as necessary or assigned.
Secondary Duties and Responsibilities
Knowledge, Skills and Abilities
- Strong business communications skills, experience in reviewing and developing sales materials and collateral.
- Strong track record of understanding market dynamics and responding in a pro-active manner to assure achievement of business objectives.
- Experience analyzing and making recommendations on pricing and promotions.
- Ability to create effective cross-company working relationships and execute on business plans which requires multi-division participation.
- Ability to work additional and unusual hours including nights, weekends and holidays.
- Knowledge of the casino entertainment industry.
- Experience with advertising and / or direct marketing campaigns
- Experience with marketing promotions and / or special events.
Requirements :
Minimum Qualifications, Education and Experience
Required :
Bachelor’s Degree in Marketing, Business Advertising or related field and four (4) years’ experience in the management and administration of an adverting / marketing department in a casino, gaming establishment or related advertising / marketing experience.
Any combination of education from an accredited college or university in a related field and / or direct experience in this occupation totaling eight (8) years may substitute for the required education and experience.
Licensing Status
- Must be able to obtain and maintain the required Gaming License.
- Will require a post-offer, pre-employment and random drug screening.
Working Conditions
- Work is normally performed in a typical interior / office work environment.
- Some work is done outdoors with inclement weather risks possible.
- No or very limited physical effort required.
- No or very limited exposure to physical risk.
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