Position Highlights
The College of Agriculture & Life Sciences (CALS) is seeking experienced and creative candidates for the newly created position of Marketing Communications Manager in the Office of Career & Academic Services (CAS).
As a central college support unit, CAS endeavors to achieve this audacious goal : 100% of our entering students to complete their degree.
The Marketing Communications Manager (MCM) is an integral team member ensuring CALS students prospective and current are progressing toward that goal while simultaneously following their individual academic and career pursuits.
The MCM creates and delivers a strategic, integrated, audience-focused marketing approach for all college-wide digital and print communications for current and prospective students.
Current student communications including undergraduate and graduate represent about 70% of content. Prospective undergraduate student communications represent about 30% of content.
Additionally, the MCM will interface with the college’s Search Engine Optimization (SEO) marketing agency to guide an effective digital strategy to promote our 20+ diverse academic majors.
This position works collaboratively to create and execute strategic marketing plans, develop marketing content (newsletter copy, email drip campaigns, website copy, and social media posts), and coordinate the visual design and brand standards to deliver effective marketing campaigns (digital and print) and collateral to increase student persistence, retention, and graduation.
Real-time course correction and new initiatives occur, so this position is highly responsive, navigating both long-term projects and short-term needs.
Career & Academic Services is a highly collaborative and integrated support unit for all academic units in the college. The MCM must be comfortable serving in an advisory role, working in collaboration with CALS Student Affairs, CALS Recruitment, CAS administration, and academic units on the overall student marketing strategy.
This position reports to the CALS Director, Undergraduate Strategic Initiatives and collaborates closely with the Director of Marketing Strategy, Colleges in the Campus Brand Engagement department within the university’s Central Marketing Communications Division.
Outstanding UA benefits include health, dental, and visioninsurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays;
UA / ASU / NAU tuition reduction for the employee and qualified familymembers; state and optional retirement plans; accessto UA recreation and culturalactivities; and more!
The University of Arizona has been recognized for our innovative work-life programs. For moreinformation about working at the University of Arizona and relocationsservices . Duties & Responsibilities
Duties and Responsibilites :
Content Creation & Management
Assist in developing an annual strategic marketing plan for CALS, which includes the definition and prioritization of key prospective and current student audiences and the messages and tactics that will motivate them to engage with the University of Arizona.
Based on the annual plan, assist in developing quarterly reports, tactical plans, and timelines for accomplishing the identified priorities.
Oversee the creation and curation of compelling digital content, including regular newsletters articles, videos, graphics, and other multimedia formats, to engage and expand the audience.
Review and edit content for clarity, accuracy, and consistency before publication.
Maintain an editorial calendar to plan, schedule, and coordinate content releases.
Actively participate in content production, leveraging skills in writing, editing, graphic design, video editing, or other relevant areas.
Ensure the production of high-quality, engaging content that meets brand standards and resonates with the target audience.
Recommend strategies to refine and elevate CALS social media presence through targeted channels, provide content support as needed.
Interface with the college’s Search Engine Optimization (SEO) marketing agency to guide an effective digital strategy to promote our 20+ diverse academic majors.
Advise college partners on paid Search Engine Marketing (SEM) advertisements to attract prospective students.
Stay up to date with emerging digital technologies and platforms, exploring opportunities for expansion and innovation.
Workflow Development & Optimization
Develop efficient and effective workflows for content creation, review, and approval processes.
Implement tools and technologies to streamline content production, distribution, and performance tracking.
Monitor and analyze key performance indicators (KPIs) to measure the success of digital content initiatives and make data-driven recommendations for improvement.
Create creative brief production strategies from concept to distribution in support of in-house video producer.
Leadership & Collaboration
Collaborate with cross-functional teams, such as creative services, strategic communications, and technical teams to ensure cohesive and integrated digital content strategies.
Represent CALS at the University-wide College Marketers Council, a committee consisting of each lead marketing / communications professional from each of the unique colleges on campus.
Knowledge, Skills, and Abilities :
Ability to work in a fast-paced, multi-tasking environment; prioritize tasks and responsibilities; respond positively to unanticipated changes;
make sound decisions; and meet deadlines
Ability to follow through on assignments independently with attention to detail
Ability to work autonomously and contribute effectively to a team environment
Minimum Qualifications
Minimum of 5 years of relevant work experience is required.
Bachelor's degree in marketing, communications, journalism, or a related field (or equivalent advanced learning attained through professional level experience required.).
Preferred Qualifications
Experience with client relationship management
Experience with marketing and project planning principles
Experience with effective marketing tactics and creative execution
Experience with collateral, video and digital production workflow
Experience with direct response marketing tactics and techniques, including online advertising and email
Experience with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) basics
Experience with media planning and budgeting basics
FLSA Exempt Number of Hours Worked per Week Job FTE Work Calendar Fiscal Job Category Communication and Marketing Benefits Eligible Yes - Full Benefits Compensation Type salary at full-time equivalency (FTE) Grade 8 Career Stream and Level PC3 Job Family Marketing Job Function Communications & Marketing Type of criminal background check required : Name-based criminal background check (non-security sensitive) Number of Vacancies 1 Target Hire Date 7 / 24 / 2023
Full-time