Portfolio Marketing Manager - Proagrica (Agriculture)
This position is based in Oklahoma and candidates must be able to come into the OK office as required for events (estimated once a quarter), otherwise the position is REMOTE!
We’re looking for a Portfolio Marketing Manager to help develop our key value propositions and go-to-market strategy globally, helping us to achieve our ambitious growth targets.
Reporting into the Head of Marketing Ag Solutions, the Portfolio Marketing Manager will execute the messaging and positioning for Proagrica’s Ag Solutions portfolio including Sirrus and CDMS solutions, driving the marketing strategy of both solutions and becoming a powerhouse of insight into our customers and markets we operate in.
The ability to grasp and translate complex use cases and technical capabilities into benefits that map to customer problems is crucial.
As Portfolio Marketing Manager, you will be responsible for understanding our prospects and customers in terms of market sizing, segmentation and personas as well as translating this into go-to-market planning including the delivery of the value proposition and messaging framework.
You will work closely with the regional campaign marketing team members to localise for maximum impact and collaborate with product and sales to create sales enablement resources and develop market-shaping thought-leadership programs.
Key Accountabilities :
- Understand our buyers, how they buy and their buying criteria; identify & understand our competition and how we can differentiate.
- Develop value propositions, product positioning and messaging that differentiates Proagrica’s solutions in the market.
- Create a thought leadership program that is centered around customer problems and market trends to support brand building and demand generation.
This should focus on immediate sub-brand positioning and tie into the over-arching Proagrica message.
- Support the rollout of the GTM strategy by target industry segment and geography, working in conjuncture with regional marketing teams on execution.
- Produce an impactful sales enablement strategy and content aligned to different stages of the sales cycle, in collaborations with Sales & Product teams.
- Ensure feedback loops are in place to optimise messaging and positioning of solutions.
Skills and Behaviors :
- 3+ years of strategic portfolio or solutions marketing experience in B2B environment
- Proven experience in working with product, technology and sales teams to translate customer insights into use case, value proposition and messaging framework
- Agriculture experience preferred, but not required
- Experience of working within a complex B2B IT solutions / portfolio or proposition focused role in software, solutions, SaaS, DaaS and / or analytics
- Comfortable working in a business where change is a positive progression
- You’ve been involved in GTM activities to drive revenue based on product investments and sales targets
- Excellent stakeholder management skills to build a strong collaborative relationship with other marketers, cross-functional teams, and third parties vendors
- Excellent communication skills to convey compelling stories, both written and verbal
- University undergraduate / bachelor degree required; US-based preferred
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