Marketing Coordinator
Reporting directly to the Sales Manager, the Marketing Coordinator is tasked with implementing corporate and community-level marketing initiatives, branding, and advertising plan to support the sales development of the Company.
They will have experience with a wide range of marketing functions, including email marketing, CRM systems, digital marketing, advertising, and social media.
An ideal candidate for our team should be marketing-driven. They should be creative, highly organized, quick to act, detail-oriented, able to follow and maintain procedures, meticulous about spelling and grammar, and can work with a variety of teams.
CORE FUNCTIONS
- Create Brand Image (Internal and External)
- Create / maintain a digital presence
- Track Lead Metrics
Candidates must embody the following core values :
- Grow or die
- Operational excellence
- Win through teamwork
- Set the tone
- Create a positive impact
Compensation :
$40,000 - $60,000 yearly
Responsibilities :
- Create and implement approved marketing strategies in accordance with objectives and budget limitations
- Customize ad templates to meet local market needs, incorporating specific calls-to-action / offers
- Create and distribute email marketing strategy per community including Realtor® communication
- Coordinate, execute, and assist with special community events and neighborhood openings
- Maintain accuracy of all community pages and provide necessary creative assets (photos, video, copy, announcements, and inventory listings)
- Update and maintain Company website content, social media, etc
- Order and manage creative assets for communities
- Create and order community brochures and collateral
- Coordinate marketing for new community launches
- Coordinate approved community signage, collateral, and sales office needs
- Coordinate completed home photos and community videos
- Provide community-level marketing point-of-sale materials such as displays, flyers, and inserts. Order, install, and ensure the integrity of signage, flags, welcome mats, etc
- Track and process invoices relating to marketing plan execution
- Attend bi-weekly Sales Meetings
- Provide ongoing community presentation audit / assessment from consumer's point-of-view
- Provide analysis and reporting of campaign successes and failures
- Create, monitor, and report on digital marketing for the Company
- Keep up to date on building industry trends and marketing tactics to make recommendations for community marketing plans
- Work with the sales team to facilitate communication, and feedback, and make improvements to the marketing plan
- Create and manage lifecycle email communications in the Customer Relationship Management (CRM) system with the goal of nurturing and converting prospects to a community visit
- Enter MLS listings where applicable
Qualifications :
- Past work experience in marketing or advertising
- Knowledge of traditional and digital marketing including content marketing, email marketing, and social media marketing
- Exceptional writing skills for various mediums and marketing channels, including website copy, email, social media content, and print marketing collateral
- Experience with SEO
- Excellent computer skills including advanced MS Office Suite and marketing platforms
- Requires resourcefulness, patience, and clarity
- Team player with a great attitude, emotional intelligence, and drive to results
- Willing to take the initiative, be creative and take ownership
- Demonstrate keen attention to detail, showcase organizational abilities and leadership qualities
Preferred Qualifications :
Associates Degree in Marketing, Advertising, Communications, or related field or equal qualifications
About Company
As one of the Raleigh area's fastest-growing home builders, Gray Wolf Homes has an exhilarating and fluid start-up culture full of growth opportunities and rewarding challenges.
Gray Wolf Homes strive to be innovative and unique in the way that it operates and functions. Our team-oriented culture focused on accountability, and a strong desire to improve is what sets Gray Wolf Homes apart.
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