Marketing Manager
Reporting directly to the Chief Operating Officer, the Marketing Manager is tasked with creating, coordinating, and executing the Company’s marketing research and strategy.
Focusing on all advertising-related media inclusive of digital, traffic generation, collaterals, promotional events, and public relations activities.
CORE FUNCTIONS
- Lead, Manage, Accountability (LMA)
- Develops Company Marketing Campaigns
- Maintains Brand Standards
- Website and Social Media Presence
- Maintain Company Gear / Swag
Key Measurables
1. Division Average - Traffic
2. Division Average - Sales
3. Division Average - Leads
Compensation :
$60,000 - $85,000 yearly
Responsibilities :
- Lead, coach, mentor and manage the marketing team to ensure top performance.
- Manage the marketing trade partners for all Company marketing needs both print and digital.
- Write website copy.
- Work in conjunction with the marketing team to ensure communities are marketed appropriately and effectively.
- Create and manage the Company’s marketing strategy, while identifying efficient and effective solutions.
- Formulate and stay within the marketing and advertising budget for the Company in conjunction with the Division Presidents.
- Manage all public relations and create press releases for the Company.
- Work in conjunction with the Chief Operating Officer to adjust market strategies to remain competitive with the market.
- Responsible for coordinating special projects to communicate with all associates and builder partners via newsletters, training, and / or orientation manuals.
- Oversee all Corporate events for staff, building partners, and charity.
- Create all collateral material to include floorplans, renderings, standard feature lists, points of interest about the area, site plan displays, inserts, and price sheets.
- Assist the Chief Operating Officer in the evolution of home plans for new product development, and the development of standard features and amenities of new products.
- Maintain the library of photographs to be archived and utilized for marketing each community within the Company. Provide creative direction to the photographer for images to be captured and virtual tours as needed.
- Coordinate Company awards with the help of the marketing team.
- Coordinate, execute, and attend a variety of functions including community openings, community events, and Realtor® events.
- Continually research marketing strategies, platforms, and innovations to ensure we are at the forefront of our industry.
- Assist with marketing budget development.
- Assist with marketing plan development.
- Create the process and model for new community Grand Openings.
- Monthly competition reports.
- Oversee maintenance of the company database for direct or digital mail campaigns on a continuing basis.
Qualifications :
- Minimum 3 years of homebuilding marketing experience.
- Minimum 2 years experience as a manager or director in marketing.
- Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.
- Excellent computer skills including advanced Microsoft Office Suite, Zonda, MarketNSight, google analytics, and marketing platforms.
- Requires resourcefulness, patience and clarity, and strong management and motivational skills.
- Team Player with a great attitude, emotional intelligence, and driven to results.
- Strong qualitative and quantitative analytical analysis abilities and excellent problem-solving skills.
- Willing to take the initiative, be creative and take ownership.
- Demonstrate keen attention to detail, and be very well organized.
- Ability to meet deadlines while maintaining a professional attitude, deal effectively with demanding situations and maintain objectivity with homeowners, fellow associates, and in all public relations
- BA or MBA preferred. Bachelor’s Degree in Marketing or a similar field is required.
- Some overall residential construction knowledge.
About Company
As one of the Raleigh area's fastest-growing home builders, Gray Wolf Homes has an exhilarating and fluid start-up culture full of growth opportunities and rewarding challenges.
Gray Wolf Homes strive to be innovative and unique in the way that it operates and functions. Our team-oriented culture focused on accountability, and a strong desire to improve is what sets Gray Wolf Homes apart.
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